Senior Digital Marketing Manager

<p><strong>About Us</strong></p> <p>We're TravelPerk, a hyper-growth SaaS platform offering companies a one-stop-shop for booking, managing and reporting business travel.</p> <p>We've revolutionized the business travel market by offering an unrivaled selection of travel options, a powerful booking and management platform, and 24/7 customer support. It's why we've become the leading all-in-one travel management solution.</p> <p>Founded in 2015 and headquartered in Barcelona, we’ve grown to over 1200 people in 9 offices across Europe and North America. In 2022 we became a ‘unicorn’ and <a href="https://www.travelperk.com/blog/travelperk-funding-announcement-2024/" target="_blank">in 2024 we raised<strong> $104 million</strong> in additional investment</a>, with a total valuation of $1.4 billion.</p> <p>We’ve been winning awards too. Since 2023, we’ve been voted one of the <a href="https://mostlovedworkplace.com/companies/travelperk-2/" target="_blank">best places to work</a>,  one of the<strong> </strong>fastest-growing apps and tech companies<strong>,</strong> and a leading pioneer of business travel.</p> <p>These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to supercharge their corporate travel. </p><p><strong>The Role</strong></p> <p>As a Senior Digital Marketing Manager, you will play a key role in driving business growth through data-driven paid media strategies. This role combines strategic planning, hands-on campaign management, and performance analysis to build and optimize multi-channel campaigns that help to build our brand, generate demand and support scalable global growth outside of traditional search channels. </p> <p>Reporting to the Director of Growth Marketing, you will collaborate across teams to enhance our brand and demand generation efforts, leveraging industry best practices and cutting-edge tools to deliver measurable results. The ideal candidate will have deep expertise in delivering and optimizing successful media campaigns across channels such as LinkedIn, Meta, Reddit, YouTube, off-platform and programmatic networks.</p> <p> </p> <p><strong>What will you be doing?</strong></p> <ul> <li>Channel Strategy and Execution: Develop and execute holistic paid media strategies to meet qualified lead and revenue goals, ensuring alignment with overall marketing objectives.</li> <li>Campaign Management and Optimization: Work closely with integrated campaigns and brand teams to launch, track, and optimize programs across channels including social, search, programmatic, and affiliate marketing.</li> <li>Data-Driven Decision Making: Establish and implement a learning agenda, leveraging data insights, customer segmentation, and campaign metrics to refine strategies and identify growth opportunities.</li> <li>Cross-Functional Collaboration: Partner with sales, product, and creative teams to ensure consistent messaging, smooth handoffs, and alignment on audience priorities.<br/>Innovation and Testing: Design and implement test-and-learn scenarios to innovate and enhance campaign performance, applying lessons across all marketing channels.</li> <li>Performance Analysis and Reporting: Monitor campaign performance and ROI using tools like Google Analytics, Marketo, and other platforms, providing regular updates to stakeholders and making recommendations for improvement.</li> <li>Forecasting, Budget and Timeline Management: Oversee campaign budgets and timelines, ensuring efficient resource allocation and on-time delivery of high-quality campaigns.</li> </ul> <p> </p> <p><strong>What will you need to succeed?</strong></p> <ul> <li>7+ years of digital marketing experience, with a strong foundation in growth marketing and willingness to learn new tools and strategies<br/>B2B SaaS or marketplace experience: You’ve worked at a B2B, preferably with a top-down sales model. Series D+ experience preferred.</li> <li>Channel management experience: You are deeply experienced at executing campaigns across paid media channels (LinkedIn, Meta, Reddit, YouTube, Taboola, etc), and you can clearly describe the campaigns you’ve run and what you’ve learned.</li> <li>Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.</li> <li>High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.</li> <li>Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.</li> <li><em>TravelPerk doesn’t require academic studies for this position. We select based on experience and potential, not credentials</em></li> </ul> <p> </p> <p><strong>Our Benefits</strong></p> <p>💰 Competitive compensation, including equity in the company;</p> <p>🌴 Generous vacation days so you can rest and recharge;</p> <p>💊 Health perks such as private healthcare or gym