Jobs and Careers

VP, Marketing Pharma

B. Braun Medical Inc.

United Statesfull_timeVerifiedPosted 15 Jan 2025

💰 $320,000/yr($250,000/yr – $320,000/yr)

About the role

Overview

About B. Braun

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

Globally, the B. Braun Group of Companies employs more than 61,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.

Responsibilities

Position Summary:

Responsibilities: Essential Duties

Strategic Leadership: Develop and implement comprehensive marketing strategies and plans aligned with the company's goals and objectives both short and long-term.
Product Design & Launches: Leads the design of new products across multiple internal stakeholders to meet customer demands across the acute and non-acute markets, as well as the planning and execution of product launches, including market research, competitive analysis, and promotional campaigns.
Global Engagement: Work with key stakeholders and manufacturing sites around the world in building a robust injectable drug and nutrition pipeline and strategy.
Market Analysis: Conduct market research to identify trends, opportunities, and threats. Use insights to inform marketing and pricing strategies.
Product Management: Lead the day-to-day management of the product portfolio inclusive of Life Cycle Management, tracking market share and other applicable metrics to measure overall success of the portfolio.
Team Leadership: Lead and develop the marketing team, fostering a collaborative, high-performance team driving accountability across the organization.
Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.
Stakeholder Collaboration: Work closely with cross-functional teams, including sales, R&D, and regulatory affairs, to ensure alignment and support for marketing initiatives. Partner with global colleagues to ensure alignment on marketing strategies and the overall portfolio.
Brand Management: Oversee brand positioning, messaging, and identity to ensure consistency and effectiveness.
Digital Marketing: Oversee digital marketing efforts, including social media, SEO, and online advertising.
Compliance: Ensure all marketing activities including product claims comply with industry regulations and adhere company policies.

The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

Expertise: Knowledge & Skills

Requires breadth of organizational, professional field, and industry knowledge. Ability to integrate critical information from several diverse areas. Champions advanced strategies and concepts.
Directs the activities of a broad functional area through division heads who are responsible for planning, budgeting, costs, methods and employees. Determines actual organizational structure and allocation of resources.
Judgement is required in resolving complex problems based on experience.
Represents the organization as a prime contact on projects and departmental operations. Interacts with senior internal and external personnel on issues often requiring coordination across organizational lines.