Sales & Events Development Manager

DEPARTMENT:         Sales & Marketing 

JOB TITLE:                   Sales & Events Development Manager 

REPORTS TO:            Director of Sales & Marketing 

FLSA:                             Full-Time | Salaried | Exempt 

COMPENSATION:    $40,000-$50,000 Annually

About The Sanford Center 

The Sanford Center is a premier regional event facility offering spaces for conferences, meetings, expos, trade shows, concerts, athletic events, community gatherings, and custom-built “home grown” events. We take pride in creating exceptional experiences for our partners, attendees, and community members. 

POSITION OVERVIEW 

The Sales & Event Development Manager is responsible for driving revenue through event sales, vendor participation, sponsorship acquisition, and the development of new in-house events at The Sanford Center. This role blends sales, event planning, outreach, and relationship management. The ideal candidate is highly motivated, entrepreneurial, and passionate about building strong partnerships within the region. 

This position manages and grows all home-grown events—including vendor relations, registration, sponsor sales, planning logistics, and post-event evaluation. Additionally, the role focuses on outbound sales to attract meetings, trainings, conferences, expos, trade shows, and other revenue-generating bookings. 

KEY RESPONSIBILITIES 

Home Grown Event Management 

• Oversee planning, execution, and growth of all Sanford Center–initiated events. 

• Manage vendor sales, booth assignments, registration processes, and assist with on-site coordination. 

• Develop sponsorship packages and secure sponsorships for recurring and new home-grown events. 

• Monitor event budgets, timelines, and operational needs. 

• Analyze event performance and implement strategies for year-over-year growth. 

Sales & Business Development 

• Conduct outbound sales outreach—phone calls, emails, and in-person visits—to promote The Sanford Center’s event capabilities. 

• Build and maintain strong regional relationships with businesses, organizations, and event planners. 

• Create customized proposals for meetings, training, conferences, expos, and trade shows. 

• Identify and pursue new market segments and revenue opportunities. 

New Event Creation 

• Research regional trends and identify opportunities for new in-house events. 

• Develop event concepts, proposals, budgets, and revenue projections. 

• Partner with internal teams in marketing, operations, and logistics. 

• Build vendors and sponsor networks f