Manager, Campaign Management

Position Summary...

Walmart Connect is seeking experienced digital Campaign Managers to build and execute Walmart Connect's advertising solutions, using our proven conversion-driven and brand-building solutions.

As a Campaign Manager, you will report to a Senior Manager, Campaign Management Lead and use your 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns. The Campaign Manager oversees the recognition and delivery of revenue closed by the Sales team, inclusive of managed service and self-service campaigns across all products. The Campaign Manager will also be responsible for the strategic planning and stewardship of the media campaigns, inclusive of campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting.

This position is both strategic and tactical in scope, requiring the Campaign Manager to understand a brand’s marketing goals at a high level, identify the tactical job to be done, and deliver on the overall marketing objective. As the subject matter expert on media and audience tactics, Campaign Managers will be responsible for helping achieve client-specific goals through expertise in optimization strategies and guidance on best practices. This role also requires Campaign Managers to regularly interface with external partners, including clients and agency partners, through Campaign Manager-led office hours.

What you'll do...

• Responsible for strategic planning and execution inclusive of both managed and self-service campaigns, acting as the consultative expert.

• Active subject matter expert on media planning, audience strategy, and platform activation, acting as a key internal resource.

• Attending external client and agency calls, acting as the expert on media tactics, audience strategy, campaign stewardship, and ad serving platform expertise.

• Demonstrate deep expertise of various media types, including but not limited to paid search, programmatic display (Onsite, Offsite), direct digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and experiential in-store tactics (demos, sampling, TV wall, etc.).

• Understand and apply the purchase funnel based on client objectives: upper funnel awareness, mid-funnel consideration, lower funnel conversion.

• Work with Sales & Account Management teams to formulate strategic, data-driven media proposals that achieve client goals.

• Participate in strategic initiatives that impact both the Campaign Management organization and other cross-functional teams.

• Communicate campaign performance metrics, insights, and optimization recommendations by leading regular calls with internal & external stakeholders.

• Identify incremental revenue streams, in partnership with Sales, based on campaign performance, test & learn opportunities, and seasonal programming.

• Partner with Media Insights on campaign measurement and insights generation.

• Demonstrate diligence, attention to detail, and adherence to Walmart Connect’s best practices throughout the full campaign life cycle [pre-sale to post-sale].

• Responsible for adhering to internal SLAs and campaign QA processes to ensure a seamless campaign launch for both managed-service and self-service campaigns, resulting in a high-quality experience for advertisers.

• Develop, grow, and maintain relationships with internal and external teams through exceptional client service.

• Partner with cross-functional teams to successfully traffic campaigns into varying ad technology environments (Onsite, Offsite, Paid Social, Search, In-store, etc).

What You'll Bring:

• Four-year Bachelor's