Social Media Specialist

Additional Considerations (if any):

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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Social Media Specialist

Department: Marketing/Communications      

FLSA: Non-Exempt

General Function

Seeking a dynamic social media expert to execute content across multiple social channels to drive customer engagement, website traffic, brand awareness and revenue. Ideal candidates are detail-driven, possess the ability to quickly pivot, communicate clearly, and can craft compelling creative that aligns with the Hy-Vee brand.

Core Competencies:

• Partnerships

• Growth mindset

• Results oriented

• Customer focused

• Professionalism

Reporting Relations

Accountable and Reports to: Social Media Manager

Positions that Report to you: None

Primary Duties and Responsibilities

• Build social media campaign briefs and related content production coordination.
• Research and ideate audience and platform-specific content ideas.
• Prepare and execute monthly organic and paid Pinterest campaigns.
• Collaborate with designers, writers and agency partners to execute effective and accurate campaigns.
• Identify and manage creators for content development, including contracts, invoices and project management.
• Identify user-generated content, track approvals and usage.
• Collaborate with team to evaluate and analyze campaign results and monthly reports to help propose strategic content or posting shifts.
• Collaborate with influencer team to leverage influencer collaborations and content efficiencies.
• Monitor and share emerging social media, platform, industry and competitor trends to activate.
• Facilitate internal and external education of social media best practices, governance and regulations and publishing.
• Research and propose engagement opportunities to build community engagement.
• Assist with scheduling posts and native publishing as needed.
• Make recommendations for social media best practices and strategy for stores and subsidiary brands as needed.
• Performs other job-related duties and special projects as required.

Knowledge, Skills, Abilities and Worker Characteristics

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills: ability to relate to and interact with other people in a friendly, professional manner.
• Excellent critical thinking and problem-solving skills.
• Ability to interact with advanced computer systems, including schedule management and presentation production applications, as well as job-specific programs.

Education and Experience

• Bachelor’s degree in marketing, social media, advertising, communications, or related field.

• 3-5 years previous related work experience preferred.

• Understanding of social media platforms and paid advertising platforms is plus.

• Experience working in Sprinklr, Monday.com or other social media management systems is helpful.

Physical Requirements

• Visual requirements include: ability to see detail at near range with or without correction.

• Must be physically able to exert up to 50 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work.

• Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, fingering, grasping, feeling, talking, hearing, and repetitive motions.

Working Conditions

The duties for this position are conducted in a general office environment.  There is frequent pressure to meet deadlines and handle multiple priorities.

Equipment Used to Perform Job

Mobile phone/tablet, PC/Apple with Microsoft Office programs, Adobe Creative Cloud, Google Analytics, Sprinklr and other related software, calculator, telephone, copier, printer

Financial Responsibility

None

Contacts

Has frequent contact with suppliers/vendors, media contacts, athletes, event staff/volunteers, store personnel and marketing coord