Senior Associate, Communications

About Us

Social Finance is a national nonprofit and registered investment adviser (SF Advisors, LLC). We work with the public, private, and social sectors to create partnerships and investments that measurably improve lives. Since our founding in 2011, we have mobilized over $500 million in new investments designed to help people and communities realize improved outcomes in workforce and economic mobility, health, and housing.   

We are driven by the belief that social and economic systems should enable all people to thrive, and the conviction that we can create the most meaningful and measurable change in our communities when governments and markets work together. Our organization is built upon five core values: people, performance, integrity, collaboration, and inclusion.   

Our work spans four areas: Impact-first Investing, Workforce and Education Investments, Advisory & Public Sector Practice, and the Social Finance Institute. Our Impact-first Investment team designs, launches, and manages investments that provide solutions for effectively deploying impact capital across a range of social outcomes. Our Workforce and Education Investments team designs, launches and manages financial solutions focused on addressing workforce challenges, including skills acquisition and training access. Our Advisory team partners with government and philanthropy leaders to implement data-driven programs for advancing social impact. And through the Social Finance Institute, we aim to build the field and change systems through actionable research, communities of practice, and educational outreach.  

Role and Responsibilities  

The Senior Associate, Communications role is a key member of the Communications team, bringing thoughtful ownership to the organization’s digital properties and workstreams. Primary activities and responsibilities include, but are not limited to:  

Content Creation and Coordination   

• Draft and edit content for Social Finance’s social media platforms, website, newsletters, and marketing collateral, coordinating closely with Social Finance’s business lines and the Social Finance Institute   
• Own LinkedIn presence: create an editorial calendar, write and publish posts, and monitor engagement and performance 
• Develop and implement email marketing strategies to engage partners and supporters  
• Capture stories and testimonials to highlight the impact of our work 
• Maintain website content to ensure accuracy and freshness, and offer input on opportunities for improvement  
• Manage review processes for content with internal and external partners  
• Formatting collateral, documents, and reports (in Word and Canva); creating webpages (in WordPress); creating graphics and data visualizations (using Canva and Flourish)  

Analytics and Reporting   

• Regularly track and report on communications metrics across platforms (LinkedIn, website, MailChimp, ads) to evaluate and improve performance   

Media and Public Relations   

• Stay up to date on media coverage and conferences relevant to the organization; and identify themes, trends, and potential story/conference opportunities  
• Research relevant reporters and influencers, and write briefing documents for senior leaders  

Qualifications   

The ideal candidate is a creative, detail-oriented, and adaptable communications professional.   

Additional requirements include:    

• 5 years of relevant communications and/or digital experience   
• Commitment to high-quality work and accuracy, with an ability to manage competing priorities autonomously  
• Proficient using Microsoft Office products, content management systems (such as WordPress), and email marketing platforms (such as MailChimp)  
• Experience with SEO and digital analytics tools, including Google Analytics  
• Strong verbal and written communication and proofreading skills, familiarity with AP style is a plus  
• Ability to quickly research, synthesize, and summarize key takeaways on articles, reporters, or relevant topics  
• Interest in or willingness to learn about key issues related to our work, such as workforce development, economic mobility, impact-first investing, etc.  
• Ability to communicate and work closely with many types of peers and teams across sectors; willingness to constructively express your point of view and hear the point of view of others, both