Communications Lead

HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11+ billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment. 

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As a Communications Lead at HoneyBook, you'll play a vital role in shaping and delivering our company's narrative across multiple channels. You'll be responsible for executing comprehensive communication strategies that strengthen our brand presence, engage our community, and enhance our industry position. Working closely with cross-functional teams, you'll help implement and maintain communication processes for crisis management, internal communications, and executive communications.

Your success will be measured through share of voice, impressions, and NPS scores, reflecting your ability to drive engagement and maintain a consistent brand narrative across all touchpoints.

 

Here are a few of the things you will do:

Strategic Communications Planning

• Execute corporate, business, and technology narratives that align with HoneyBook's vision and mission.
• Develop messaging frameworks and collateral to support key campaigns and initiatives.

Monitor Industry Trends

• Stay informed about industry developments, competitor activities, and emerging technologies.
• Analyze trends to identify new opportunities for storytelling and media engagement.
• Leverage insights to adapt and refine communications strategies, ensuring they remain relevant and impactful.
• Provide regular updates to internal stakeholders on key industry shifts and their implications for HoneyBook.

Cross-Functional Collaboration

• Partner with marketing, product, and executive leadership teams to ensure messaging consistency across all touchpoints.
• Support integrated communication plans across different business units.
• Collaborate with the People team on internal communications initiatives, fostering employee engagement and alignment.

Media & Public Relations

• Drive media relations efforts with business, technology, and broadcast reporters.
• Craft press releases, pitches, and briefing documents.
• Build and maintain relationships with B2B influencers and media contacts.
• Secure high-quality media coverage that authentically represents HoneyBook’s vision and achievements.
• Identify and pitch HoneyBook and employees for awards and recognition opportunities to elevate the company’s brand and thought leadership.

Leadership Communications Support

• Provide strategic communications counsel to team leads and executives.
• Support speaking engagements, panel opportunities, and media training.
• Prepare detailed briefing materials, talking points, and presentations for key initiatives.

Content Development & Crisis Management

• Create proactive content, including Op-Eds, blogs, company statements, and customer stories in collaboration with the content team.
• Develop and execute crisis communications plans, ensuring rapid responses to sensitive issues or industry developments.
• Draft FAQs and communication materials to address various stakeholder concerns effectively.

Employer Brand Development

• Partner with internal teams to promote HoneyBook as an employer of choice by amplifying employee stories and fostering thought leadership.
• Support initiatives to enhance employee engagement through storytelling and targeted communications strategies.

 

Here is what we’re looking for in a candidate: 

• Strategic thinking and ability to align communications with business obje