Audience Strategy & Delivery Manager, Business Messaging

We are seeking an experienced leader to head Audience Strategy & Delivery team, a role focused on leading the strategy and planning, driving audience engagement initiatives, and orchestrating seamless operations for business messaging marketing team. This position will lead the development of long-term marketing strategies, drive the annual planning, collaborate with leadership across marketing, sales, product marketing, and international teams to align resources and priorities. They will also mentor a team that will lead scalable measurement, delivery of martech solutions and last mile delivery of campaigns.Audience Strategy & Delivery Manager, Business Messaging Responsibilities

• Orchestrate annual, half-yearly, and quarterly planning cycles, ensuring priorities and key initiatives are aligned with organizational objectives.
• Drive monthly business reviews, leveraging data-based insights to measure performance, align on priorities, and recommend actionable solutions.
• Manage budgets and resource planning, ensuring effective allocation to deliver business initiatives and strategies.
• Collaborate with leadership to define audience-focused goals and establish accountability frameworks to track progress and performance.
• Lead horizontal planning efforts, aligning tools, technologies, and audience strategies across departments to drive consistency and operational efficiency.
• Build and mentor a team, foster collaboration, innovation, and continuous improvement.
• Drive audience analysis and measurement to refine segmentation, improve targeting, and enhance the effectiveness of campaigns and marketing efforts.
• Enable the creation of dashboards and visualization tools to provide actionable insights for leadership and teams, facilitating data-backed decision-making.
• Ensure the last-mile delivery of initiatives, optimizing workflows, addressing challenges, and fostering cross-functional collaboration to achieve high-quality, timely results.
• Enable the launch of new tools and platforms, ensuring seamless adoption and alignment with organizational goals.
• Spearhead data enrichment initiatives, enhancing the quality and utility of audience data to improve segmentation, personalization, and engagement strategies.
• Develop and maintain a campaign calendar and roadmap, aligning technology capabilities with business objectives and enhancing analytics and measurement frameworks.

Minimum Qualifications

• 10+ years of professional experience in roles focused on planning, strategy, operations, or consulting, with a emphasis on marketing or technology.
• 1+ years of experience building and leading teams.
• Proven track record on analytics and problem-solving, and synthesizing data and insights into actionable strategies.
• Proficient in communication and stakeholder management skills, with a focus on fostering collaboration and inclusivity across diverse teams.

Preferred Qualifications

• Experience in budget management, resource planning, and delivering audience strategies with measurable outcomes.
• Familiarity with agile methodologies and frameworks for continuous improvement and delivering smooth operations.
• Experience in delivering and integrating Martech solutions, including new tool launches and platform rollouts.
• Experience managing Salesforce Marketing Cloud (SFMC) delivery operations, ensuring campaigns are executed with precision and efficiency.
• Experience in data enrichment initiatives and data for segmentation, personalization, and measurement.
• Experience with launching new communication channels, ensuring operational readiness and successful implementation.

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$१,५०,०००/year to $२,११,०००/year +