Director Commercial Strategy & Marketing

The Director of Commercial Strategy & Marketing is responsible for architecting and executing EnviroServe’s enterprise-wide vertical growth strategy that drives sustainable revenue expansion across defined industry sectors. This role bridges strategic planning and field execution, ensuring that each vertical plan aligns with market opportunity, regional capabilities, and enterprise priorities. The Director partners closely with Business Development leaders who own vertical growth initiatives and regional operations and sales leadership who execute in the field to ensure full alignment between strategy and execution. The position serves as the connective tissue between strategic intent and commercial performance, enabling consistent messaging, disciplined execution, and measurable results across all markets.

Job Responsibilities:
Strategic Leadership – Vertical Market Development
• Define and refine the company’s vertical sales strategy, identifying high-potential sectors, total addressable markets (TAM), customer segments, and competitive positioning.
• Collaborate with Business Development to establish vertical growth priorities, targets, and performance metrics that align with enterprise revenue goals.
• Collaborate with the Director of Sales Operations and Territory Directors to integrate vertical strategies into the overall sales plans
• Develop and institutionalize vertical playbooks outlining market approach, value propositions, and competitive differentiation for both vertical and geographic sales teams.
• Continuously assess market dynamics, regulatory trends, and customer insights to adjust strategy and maintain leadership positioning.
• Serve as a key advisor to the VP of Sales and executive leadership on vertical market opportunities and pipeline health.
Sales Enablement & Execution Support
• Lead the development of sales enablement tools—presentations, proposal templates, ROI calculators, and industry-specific collateral—that drive consistency and credibility across teams.
• Partner with regional operations and sales leadership to ensure field teams are trained, equipped, and measured on execution against vertical priorities.
• Align closely with Sales Operations to integrate HubSpot data accuracy, lead attribution, and KPI visibility into dashboards and performance reviews.
• Oversee the onboarding and continuous training programs for Account Managers and Sales Managers to ensure fluency in vertical messaging and solution positioning.
• Coordinate cross-functional alignment between Sales, Operations, and Product teams to ensure offerings meet vertical-specific needs and deliver measurable customer value.
Marketing Integration & Demand Generation
• Direct the design and execution of targeted go-to-market campaigns that generate qualified leads and drive awareness within priority verticals.
• Partner with marketing resources and Business Development to translate vertical strategies into measurable lead generation programs, events, and digital campaigns.
• Ensure effective campaign attribution and reporting through HubSpot and CRM tools, driving accountability for marketing-sourced revenue.
Performance Analytics & Continuous Improvement
• Define and monitor KPIs including vertical pipeline growth, lead-to-opportunity conversion, marketing ROI, revenue targets and margins.
• Present monthly performance dashboards to Sales and Executive Leadership highlighting trends, wins, and improvement opportunities.
• Lead post-initiative reviews to identify best practices, refine messaging, and enhance execution discipline across the sales organization.
Core Competencies
• Strategic Vision: Translates market insight into executable growth strategies across multiple verticals.
• Commercial Execution: Drives alignment between vertical goals and field performance through structured enablement and accountability.
• Cross-Functional Leadership: Builds alignment between Business Development, Sales, Operations, and Marketing.
• Analytical Rigor: Leverages data-driven insights to inform decisions and continuously improve execution.
• Coaching & Enablement: Elevates the capability and consistency of regional and vertical sales teams.

Performance Metrics
Success in this role will be measured by:
• Growth in vertical market revenue and pipeline contribution.
• Consistent adoption of vertical playbooks and enablement tools.
• Improvement in lead quality, conversion, and campaign ROI.
• Increased alignment between Business Development and regional sales execution.
• Demonstrated uplift in sales team capability and readiness across verticals.

Qualifications
• Bachelor’s degree in Business, Marketing, or related discipline (MBA preferred).
• 8–12 years of progressive B2B sales or marke