Senior Director, E2E Channel Activation for Global Assets

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

December 8, 2023

Shift:

Job Description Summary:

This newly created role will be a key member of the Global Customer & Commercial function and focuses on the delivery of Omni-channel Platforms and Programs centered in deploying global Assets and key Occasions Platforms with our Global Customers. By working closely with our Top Global Customers, IMX, Category Teams and OUs the role ensures customer relevance in the early stages of program design to accelerate sell-in of omni-channel programming. The objective is to accelerate incidence- and NSR growth with the Top customers and TCCS, secure more shopper and consumer data for future TCCS marketing efforts and solidify our TCCS’ position as our global customers’ most valued FMCG partner.

Estimated Travel:  25%

Focus, Scope & Impact:

• Lead and implement end to end, fully integrated plans along the whole path to purchase for our key Marketing/ Occasion-led programs to activate Consumers & Shoppers in full synchronization with our customers - and thus enable in fully integrated pre-store and in-store activation for consistent, integrated, and efficient activation of all key touchpoints along the path to purchase with relevance to drive trip conversion (pre store, in store, post store)

• The role leverages our customers’ strategic agenda, activation calendar and media planning and activation as well as their in-store touchpoints to accelerate scale and impact of our TCCC programs – making every USD invested from both sides pay off extra - with a multiplier effect.

• Deliver a mutually accretive activation plan incl category bundles and adjacencies in focus, impactful POS drivers and merchandising material, transaction drivers/mechanics -translating into a clear PicOS of the path to purchase activation and how a “perfect Customer store” will look like for the targeted programs.

• Lead the briefing of our Category and IMX teams accordingly for key customer requirements and in outlet requirements to drive scale and impact, as well as aligning key execution requirements with key CCL OU roles and Bottlers.

• Leverage Visual identity guidelines for Customer and TCCC categories and work collaboratively with Design (dos & don’ts, shopper didactics, principles, look & feel, etc.) to integrate Customer- and TCCC requirements towards impactful and consistent in look & feel (for both the Customer and TCCC Brands) and thus ensure scale and speed in deployment.

• Impact: Accelerate basket incidence growth

Qualifications & Experience:

• 10+ years of leadership experience in customer, commercial, IMX, operational marketing. 

• Strong networking, planning and project management skills.

• Strong customer understanding from an execution perspective.

• Ability to think from planning to execution and solid system commercial and brand management.

• Desirable to have candidates with Bottler experience.

Work Focus:

• The role requires a broad and deep understanding of what is required by our consumers, shoppers and customers for impactful trip conversion – as well as a proven experience in creating added value programs for customers, leveraging customer pressure points and -strategies to create traction for our programs, understanding what makes POS material impactful and what drives transaction- & trial, leveraging promotions, assets, partnerships, merchandising…,

• Beneficial: proven understanding of how to leverage “perfect store” designs for our own strategy deployment while incorporating global RGM strategies and OBPPC guidance, tapping into Category Management, PICOS as key enablers.

• Requires strong leadership and accountability to influence our cross-functional system teams towards consumer, shopper AND customer-relevant activation plans that drive revenue and profit growth with a sustainable long-term competitive advantage.

• Lead x-functional and x-system teams towards end to end and fully integrated path to purchase activation plan, brief marketing for comms requirements, co-develop plans with bottlers.

• Provide powerful insight into reason why for specific touchpoints for category growth opportunities to customer teams and category leads.

• Manage customer specific DME as well as DME allocated to perform the work in scope.

Communication Focus:

• Internal communication includes providing direction and integrating plans with marketing/ category regarding communication and activat