Head of Marketing

IPC is a fintech company that focuses on the human element. With a global presence, we support local markets with our advanced cloud-based trading communications and managed connectivity solutions.

Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency.

Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success.

www.IPC.com

TITLE: Head of Marketing

DEPARTMENT: Sales

REPORTING TO: Chief Revenue Officer

OFFICE LOCATION: New York, NY

ROLE TYPE: Hybrid, Full-time

 

­­­Overview of the Team 

This role will be based in NY, reporting to the Chief Revenue Officer (CRO), and will oversee a team based in NY, London, and Madrid.

 Role Overview:

The Head of Marketing will drive IPC’s brand strategy, demand generation, and go-to-market initiatives to support revenue growth and market expansion. This role will lead a team responsible for brand management, digital marketing, product marketing, and corporate communications. The ideal candidate has a proven track record in B2B marketing within the fintech, financial services, or enterprise technology space.

• Develop and execute a comprehensive marketing strategy aligned with IPC’s business objectives
• Strengthen IPC’s brand positioning and messaging to reinforce its leadership in the financial communications sector.
• Drive lead generation, customer acquisition, and retention programs across digital and traditional channels.
• Collaborate with product and sales teams to create compelling value propositions and go-to-market strategies for new and existing solutions.
• Oversee thought leadership, PR, and content marketing efforts to enhance industry presence and credibility
• Leverage data, analytics, and customer feedback to refine marketing strategies and improve ROI.
• Manage industry partnerships, sponsorships, and event participation to maximize brand exposure.
• Build and mentor a high-performing marketing team to support business growth.

How You Will Make an Impact: 

The Head of Marketing at IPC Systems Inc. will play a pivotal role in driving brand leadership, revenue growth, and market expansion. This role will directly contribute to IPC’s growth by increasing market share, strengthening customer relationships, and driving business impact.

• Strengthen IPC’s Brand by enhancing positioning, messaging, and differentiation in the financial communications and fintech space.  
• Drive Revenue & Demand Generation by aligning marketing with sales to improve lead quality, accelerate pipeline growth, and boost customer acquisition.  
• Accelerate Product Marketing by developing go-to-market strategies to increase product adoption and support expansion into new markets.  
• Enhance Customer Engagement through building advocacy programs, leveraging insights for improved messaging, and creating thought leadership content.  
• Maximize Marketing ROI through Optimizing budgets, leveraging data-driven strategies, and implementing digital transformation initiatives.  
• Expand Industry Influence by strengthening partnerships, increasing visibility at key industry events, and driving media engagement.  
• Lead a High-Performing Team by fostering innovation, collaboration, and cross-functional alignment with sales and product teams.  

Essential Skills and Experience to be Successful in this Role:

• Significant years of marketing experience, with at least 5 years in a leadership role.
• Background in financial technology, capital markets, or enterprise B2B technology preferred.
• Strong expertise in digital marketing, demand generation, and brand management.
• Experience leading cross-functional teams and managing marketing budgets.
• Excellent communication and analytical skills, with a data-driven approach to decision-making.
• Proven ability to develop and execute marketing strategies that align with business objectives, particularly in financial services or fintech sectors.
• Expertise in lead generation and digital marketing to drive revenue growth.
• Experience in enhancing brand positioning to differentiate IPC in the market.
• Ability to effectively position complex financial solutions and launch new p