Senior Specialist, Product Marketing - Multi Assets
S&P GlobalAbout the role
About the Role:
Grade Level (for internal use):
11About the Role:
Grade Level (for internal use): 11
The Team:
As a vital member of S&P Dow Jones Indices’ (S&P DJI) multi-asset marketing team, this position is responsible for spearheading product marketing initiatives that enhance awareness, adoption and engagement of S&P DJI’s multi-asset offerings. This role will concentrate on developing compelling index solution narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape.
As part of the broader commercial organization, Marketing is tasked with aligning product marketing activities—including product launches, content creation, go-to-market strategies and client education—with specific commercial outcomes. This role is crucial in positioning S&P DJI as a leader in the insurance and structured products space, leveraging essential data, research and insights.
The individual will collaborate closely with Product Management, Sales, Marketing and other commercial teams to ensure the alignment and execution of product marketing strategies that drive revenue and market share.
Responsibilities:
As part of the Global Marketing Team, you will be responsible for leading product marketing initiatives and content creation efforts that connect marketing activities to specific commercial outcomes, focusing on:
Content Strategy and Development: Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights.
Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically Insurance.
Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new index launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of multi-asset benchmark offerings and downstream products built on
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