Market Manager

Initiate, develop, lead, and manage marketing strategies, positioning, initiatives, and programs in support of company objectives.

Develop marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development. Measure results of marketing plans, including return on investment

Identify segment expectations, needs, behaviors, and attitudes through primary and secondary research

Develop and manage marketing and advertising campaigns, including working with internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns

Collaborate with communications managers to ensure positioning and promotion is aligned and effective

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities.

Establish short- and long-term goals, competitive positions, and strategies for market segment

Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment

Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive

Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment

Establish goals and set targets to measure the success of programs for the market segment

Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Marketing, Business, or related field, or equivalent experience

4+ years of marketing experience, preferably customer-focused experience with a specific market segment

4+ years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change

4+ years of advanced understanding of marketing concepts, theories, and practices

Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change

Proven analytical and problem-solving skills

Proven advanced presentation skills

Excellent written and verbal communication skills

Skill to effectively use a variety of communication mediums and customize content for targeted audiences

Ability to travel occasionally

Preferred Skills
 

Ability to build and maintain connections with Sales, Account Management, and key stakeholders across internal and external teams
 
Knowledge in impactful B2B2C membership growth, and B2B incentive and nurturing campaigns
 
Experience Managing campaign budgets, timelines, and data to measure and optimize performance
 
Written & verbal communication skills for diverse audiences and seamless collaboration
 
Possess a strong understanding of B2B and B2C markets that can translate business goals into actionable plans

#LI-VISIONCARE

#LI-REMOTE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $60,000.00 - $103,500.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identi