Associate Director, Consumer Marketing - Tzield

Job Title: Associate Director, Consumer Marketing -  Tzield

Location: Cambridge, MA, Morristown, NJ

About the Job

Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.

As the Associate Director Consumer for TZIELD, you are an ambitious Marketeer who has gained experiences in direct-to-consumer strategy development and execution. You have consumer marketing exposure and a track-record of delivering outstanding results through innovative solutions in a fast-paced environment.

Collaboration, solution orientation and outcome driven are not only buzzwords to you – it’s your mindset and live them every day! You are able to co-develop a strategy for engaging people at risk of developing T1D and their families, whilst operating and be impactful in the immediate environment to achieve our goals of increasing awareness and adoption of TZIELD.

This role is a vital part of the TZIELD marketing team and reports to the Senior Director, HCP & Consumer Marketing. You will oversee evolving, executing, and measuring key consumer marketing strategies and tactics supporting the Type 1 Diabetes Franchise. Key responsibilities start with developing an intimate and thorough understanding of core patient needs across the entire patient journey - to inform and guide all aspects of patient engagement, from disease awareness over screening to treatment with Tzield, educating and engaging people at risk of T1D and their families. The Associate Director, Consumer Marketing will be responsible for evolving core consumer messaging and branded creative campaigns and assets (including digital/web), while integrating consumer segmentation and implementation strategies. You will be partnering closely with internal and external stakeholder to design, execute, and monitor the consumer branded promotional/educational programs, leveraging impactful and cost-effective measures, such as Artificial Intelligence. This role will also ensure that all key strategies are aligned with HCP, Payer, Omnichannel and broader portfolio priorities.

About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
 

Main Responsibilities

• Evolve focused US Consumer branded marketing efforts for Type 1 Diabetes Franchise

• Lead outside vendors and partner with internal stakeholders and agencies to develop strategies and deliver tactics with high impact

• Work closely with Consumer Insights team to develop and execute insight gathering in addition to testing messages, programs and concepts across the patient journey

• Partner with global colleagues for optimal consumer marketing outcomes

• Work effectively within the established corporate and industry compliance guidelines

• Ability to travel approximately 25% of the time

About You

Basic Requirements

• Bachelor’s Degree

• 3–5 years of experience in the pharmaceutical or biopharmaceutical industry, or 1–3 years of experience in consumer marketing.

• The ability to work effectively with cross-functional groups incl. Marketing Strategy, Patient Experience, Market Access, Legal, Compliance, Medical Affairs

• Demonstration of previous complex project management success as well as creating alignment in cross functional teams

• Excellent organizational, interpersonal, communication and presentation skills

• Experience managing an advertising agency and related budgets

• Interest and understanding of evolutions towards Artificial intelligence platforms.

• Passionate, confident, articulate, and comfortable in a team environment

• Demonstrated ability to understand and anticipate customer needs (internal and/or external)

• Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.

Preferred Requirements

• Launch experience preferred

• Experience in diabetes and/or in the Specialty / Rare disease space desired

• MBA or other relevant advanced degree

Why Choose Us? 

• Bring the miracles of science to life alongside a su