Senior Director, Social Content and Community

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is one of the nation's largest and fastest-growing auto insurers thanks to our low rates, outstanding service and clever marketing. We're an industry leader employing thousands of dedicated and hard-working associates. As a wholly owned subsidiary of Berkshire Hathaway, we offer associates training and career advancement in a financially stable and rewarding workplace.

The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth. This leader will design the strategy, operating model and governance for a modern Social organization spanning paid, owned, earned and shared initiatives across in-house, agency, and partnership workstreams. 

As a senior, enterprise-level leader, this role connects strategy to execution, ensuring Social is embedded into GEICO’s broader Marketing ecosystem, delivering measurable and scalable impact across the customer journey

The Sr. Director, Social Content & Community will play a critical role in shaping how Social is embedded into GEICO’s broader Marketing ecosystem, delivering measurable and scalable business impact from customer connections.

Work Model: Our department’s hybrid model is three days per week in the office, with flexibility. Corporate offices are in Bethesda, MD and Manhattan, NY.

KEY RELATIONSHIPS

Reports to: VP, Head of Integrated Marketing
Team Size: 10–15
Critical Cross‑Functional Partners: Product Marketing, Creative, Media, Analytics, Partnerships, Corporate Communications, Associate Experience

KEY RESPONSIBILITIES:

Enterprise Social Strategy Development & Activation

• Set the long-term vision and strategic direction for Social content and community engagement in alignment with GEICO’s consumer brand, employer brand, and commercial objectives across established and emerging platforms
• Convert brand and business objectives into cohesive social strategies that drive attention, affinity and measurable business growth.
• Define the role, audience, and success definition for each platform, ensuring that content and media investments are made with purpose and precision.
• Apply cultural fluency and platform expertise to keep GEICO contemporary, differentiated, and credible in fast‑moving social environments.
• Lead end‑to‑end social content and engagement planning and activation, ensuring craft, speed and cross functional alignment
• Make social strategies and best practices default components of broader marketing work by embedding platform‑native thinking into campaigns, evergreen performance efforts, and internal initiatives.

Operating Model

• Develop a repeatable Social operating model that sustains always‑on presence while enabling episodic, tentpole, and real‑time opportunities.
• Design and implement a scalable national-to-local content framework that balances consistency with state and community-level nuance.
• Establish a governance system for agency/agent content development, activation and amplification.

Influencer & Social Partnerships Ecosystem

• Lead the evolution of GEICO’s influencer and social partnerships ecosystem to authentically extend GEICO into culture and build brand loyalty
• Set clear rules of engagement across agencies, talent, and platforms, including quality expectations, process rigor, and measurement standards.
• Ensure influencer and partnership work reinforces broader brand and product media priorities
• Oversee Social editorial calendars and publishing rhythms that balance broader Marketing campaign work with standout, made‑for‑social moments.

Performance Measurement, Insights & Optimization

• Define how social success is measured and build learning systems (inclusive of AI solutions) that improve performance over time through disciplined testing and iteration
• Partner with Analytics and Media to establish practical KPIs spanning brand health, engagement quality, consideration signals, and conversion attributi