Senior Associate, Customer Marketing - Card Partnerships (Hybrid)

Senior Associate, Customer Marketing - Card Partnerships (Hybrid)

The Senior Associate, Customer Marketing will be an integral part of our Card Partnerships Marketing team, reporting to the Customer Marketing team lead. They will serve as a catalyst for driving customer engagement and retention through targeted, personalized marketing campaigns across owned channels, with a focus on email marketing.

A successful candidate will have a solid foundational marketing background coupled with strong relationship management, organizational skills, and a problem solving mindset. They must be highly detail-oriented and enjoy figuring out complex systems.

Responsibilities:

• Lead the execution of customer marketing campaigns, with an emphasis on email marketing programs.      

• Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, Analytics, Legal, Operations, Product, Tech and client through various channels and other internal platforms.  

• Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels.  

• Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies.   

• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels  

• Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling.   

The Ideal Candidate:

• Thrives on collaboration and the opportunity to build in white space.

• Is a strong communicator / storyteller (written and verbal) who strives to influence decision makers with formal presentations, and informal networking. Has the ability to calibrate presentation content based on audience. 

• Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships.

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. Has the ability to anticipate roadblocks and mitigate thru appropriate escalation paths. 

• Exhibits an entrepreneurial and resilient mindset leveraging strong problem- solving skills and taking a test & learn approach to finding solutions. 

• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable insights.

• Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.

• Can actively grow the abilities and skill of the team members through formal training programs and coaching.

• Thrives on collaboration and the opportunity to build in white space.  

• Is highly detail-oriented with a proven ability to manage complex campaign execution processes flawlessly.

• Is a strong communicator / storyteller (written and verbal) who strives to influence decision makers with formal presentations and informal networking. Has the ability to calibrate presentation content based on audience.   

• Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships across teams.  

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. Has the ability to anticipate roadblocks and mitigate thru appropriate escalation paths.   

• Exhibits an entrepreneurial and resilient mindset leveraging strong problem- solving skills and taking a test & learn approach to finding solutions; enjoys figuring out how complex systems and processes work.  

• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable insights.  

• Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.  

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