Associate Director, Precision

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Job Description

Associate Director, Precision Media

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.

Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Associate Director—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

What you’ll do:

As an Associate Director, you’ll be responsible for oversight of your team and all campaign management activities they perform. You will be accountable for ensuring best practices are followed by your team and campaigns are set up, managed, and operated according to strategic plans. You will also assist in final QA of campaigns prior to launch. You’ll be responsible for identifying opportunities for process improvement and working to implement improved processes with your team. You will be the representative for the precision capability with other capability leaders and should be able to explain to internal/client leadership complex precision concepts in an easily digestible manner. You will be the representative to leadership for your team communicating needs and ensuring they are met. You will help guide the overall media strategy while ensuring it aligns with client marketing strategy. You will be responsible for delivering against and exceeding client KPIs.

Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact on some of the world’s biggest brands.

Day to day your role includes:

• Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps 
• Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
• Reviewing client deliverables for quality, ensuring that recommendations and work products are sound and viable
• Owning development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed
• Assuming accountability and ownership of campaign execution for assigned client accounts
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitoring and reporting on campaign performance
• Participating in forecasting exercises for senior management
• Adopting established account management standards and program management best practices
• Supporting training, mentoring, and development of team members
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
• Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Qualifications

We’re looking for a rising media leader, which typically includes: