Senior Associate, Senior Content Model Specialist, Experience & Digital Marketing

 

Location Designation: Fully Remote 

 

 

Senior Content Model Specialist, Experience & Digital Marketing

 

The Senior Content Model Specialist governs, maintains, and evolves New York Life's enterprise content model — the foundational architecture powering our headless digital experiences. This role sits at the intersection of experience strategy and technical infrastructure within Experience & Digital Marketing, ensuring the model is accurate, scalable, and aligned to AI-readiness, SEO, and multi-channel publishing needs. 

Working closely with digital product management teams, technical engineers, content strategists, SEO and analytics partners, this individual ensures content structures support delivery at scale — and that API contracts, taxonomy frameworks, and governance protocols keep pace with a rapidly evolving digital ecosystem. As AI and delivery technologies continue to reshape how content is structured, consumed, and experienced, this role will grow in kind — making it an opportunity for a practitioner who thinks in systems and builds for what's next 

 

What Great Looks Like in This Role 

• A systems thinker who finds clarity in structure — designing and governing content models that are technically rigorous and strategically sound. 

• A natural bridge between marketing and technology — fluent in the language of both content strategists and engineers. 

• A disciplined practitioner who brings consistency, documentation, and governance to complex, fast-moving platform work. 

• A collaborative partner who builds trust through transparency, clear communication, and reliable delivery. 

• Genuinely curious about where AI, search, and headless architecture are heading — and understands that strong content infrastructure is what makes it possible. Open to evolving this role as AI and continuous improvement change the landscape. 

 

Key Responsibilities 

Content Model Governance & Stewardship Own the day-to-day governance of NYL's enterprise content model — the source for field definitions, entity relationships, tagging, and schema decisions. Manage model versioning, change requests, and deprecation protocols. Establish and enforce modeling standards and naming conventions across teams. 

Technical Infrastructure & API Support Partner with digital product management teams, developers, and front-end engineers to maintain API contracts and align content structure with the delivery layer. Write and review HTML, CSS, and JavaScript to support structured data implementation, content rendering, and SEO requirements. Read and interpret API payloads and JSON responses to validate content delivery and inform model decisions 

Taxonomy, Tagging & Metadata Work with content strategy and data teams to evolve NYL's taxonomy and tagging framework, ensuring classification structures are scalable, consistent, and machine-readable. Align metadata standards with search and AI discoverability goals. Integrate schema.org and structured data patterns to advance AI search readiness and organic performance. 

Headless Operating Model & Governance Protocols Develop and document headless operating model protocols: editorial workflows, content-type onboarding, and governance standards. Communicate content model decisions clearly across marketing, technology, and enterprise stakeholders. 

Experience Alignment Serve as a cross-functional partner to digital product managers, UX, DLS, analytics, and experience teams — ensuring the content model supports planned page redesigns and broader experience evolution across NYL's digital properties. 

Continuous Improvement Monitor content model performance and adoption, identify gaps, conduct periodic audits, and produce documentation that enables teams to work confidently within an evolving model.  As AI and delivery technologies continue to evolve, this role will evolve with them — expanding from foundational content model stewardship toward emerging practices in intelligent content, agentic delivery, and machine-readable experience design. 

 

Skills & Competencies 

• Deep understanding of content modeling pr