Lifecycle Marketing Manager, Global E&R Planning

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative business operations manager to join us in driving business impact through scalable and repeatable motions for our paid members.

In this highly visible role, you'll work across global Lifecycle teams, connecting business strategy through cross-functional partnerships.

What you'll Do

• Lead global E&R teams in quarterly implementation of Corporate Engagement & Retention strategy, efficiently implementing it with regional considerations, supported by scalable business processes
• Build and maintain strong collaborative partnerships with key business partners across Adobe ranging from marketing peers across regions to senior leadership. Collect inputs and maintain all cross-team collaboration tasks are fulfilled (various reports, launches, corporate plans are implemented in planned and timely manner)
• Drive quarterly business cycle: planning, target attainment & narrative, end of quarter reports through ongoing cadence of connection points and deliverables throughout quarter.
• Drive creation and adoption of key improvements or standardizations to gain efficiencies in our End to End marketing operation processes.
• Drive processes and initiatives at scale that impacts revenue and customer lifetime value, while always looking at optimizing existing programs and processes globally.
• Build reports that quantify impact, identify trends, and encapsulate key initiatives.

What you'll need to succeed

• Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Strong understanding of the email marketing best practices and industry standards across creative, targeting and end to end execution
• Robust analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
• Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
• Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
• Good understanding of program management platforms and communication tools (Workfront, Planner, M365)
• Familiarity with and regular use of Adobe's products strongly preferred.
• Proven experience, MBA or BA/BS degree

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $75,500 -- $162,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We d