Director, Email Marketing (Remote)

The physical location for the candidate selected must within the contiguous United States.  

WHO WE ARE 

Susan G. Komen brings a 100% virtual working environment, and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S. Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, outreach and public policy initiatives to have the biggest impact against this disease. 

Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment and work collaboratively to inspire greatness in others! We take an ongoing approach to ensure open communication from all levels throughout the organization. It’s encouraged to give and receive feedback to ensure two-way

What  you will be doing in the role of Director, Email Marketing

Susan G. Komen is looking for an experienced Email Marketing Director to lead our email and SMS efforts. In this strategic, hands-on role, you will drive constituent engagement and increase revenue through an audience-first, data-driven approach while ensuring a unified Komen brand voice.

As the primary owner of Komen’s communication calendar and deployment strategy, you will lead efforts to centralize, personalize and streamline all email and SMS communications, delivering targeted, relevant messages to the right audience at the right times. You’ll collaborate closely with cross-functional teams to align messaging across departments, improve communication flow and enhance outreach to effectively engage and activate constituents.

We’re looking for an energetic self-starter with big ideas and a can-do spirit, along with strong leadership skills, technical expertise and a deep understanding of email and SMS marketing trends and best practices.

What you will bring to the table 

• Develop and oversee an audience-first email and SMS strategy, transitioning from one-to-many to a more personalized, one-to-one communication approach.
• Lead a centralized review and approval process for all Komen communications, ensuring consistency in voice, tone and brand alignment across all constituent touchpoints.
• Manage a robust deployment calendar that prioritizes audience segmentation, relevance and frequency to prevent message fatigue.
• Work closely with the integrated experiences team to coordinate messaging across all departments and stakeholders, enhancing alignment and reducing message overlaps.
• Implement content consideration processes, using multi-purpose emails where possible to minimize frequency while keeping constituents informed.
• Use real-time data and analytics to monitor engagement, adapt messages quickly and adjust constituent journeys based on actions to sustain high engagement levels.
• Track and analyze key performance metrics (e.g., click-through rates, open rates, conversions, revenue) to make data-driven decisions and improve communication strategies.
• Leverage Salesforce Marketing Cloud to build, test and deploy optimized campaigns, applying automation and advanced segmentation to streamline outreach.
• Stay updated on email and SMS best practices, continuously incorporating best practices to improve Komen’s constituent communications.
• Understand the unique motivations of donors, fundraisers and mission supporters to tailor messaging that resonates and inspires action.
• All other duties as assigned.    

We know you will have and be able to

• Bachelor’s degree in marketing, communications or related field with 7-10 years of relevant experience.
• Proven experience in leading and managing email and SMS marketing strategies, preferably within a nonprofit or mission-driven organization.
• Demonstrated expertise in Salesforce Marketing Cloud, with a strong understanding of email automation, journey mapping, segmentation and personalized messaging.
• Skilled in data analytics and using data to guide strategic decision-making for optimizing campaign performance.
• Strong leadership skills with experience in cross-functional collaboration and ability to drive alignment across diverse teams.
• Exceptional organizational skills and the ability to manage multiple projects, with a focus on process improvement and operational efficiency.
• Energetic, self-motivated and solutions-oriented, with a passion for delivering exceptional constituent experiences.
• Superior attention to detail including creative branding and writing skills to craft marketing positioning to produce high quality messages.
• Adv