Sr. Marketing Automation Specialist

Do you thrive at the intersection of strategy, systems, and scale? Do you have deep hands on experience architecting and optimizing automation platforms, particularly HubSpot, to support complex multi channel journeys? Are you analytically rigorous, able to translate lifecycle and campaign data into actionable insights that drive continuous improvement? Do you enjoy working with a wide range of stakeholder teams to turn business needs into scalable workflows, integrations, and well-governed systems? If so, this role could be an exceptional fit for you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures

• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX Africa is seeking a Senior Marketing Automation Specialist to architect, scale, and continuously optimize the automation systems that power the organization’s customer and stakeholder journeys. This role sits within the Sales and Marketing Automation team as a shared service function and partners closely with teams across the business to design scalable CRM processes, workflows, and integrations.

You will own and evolve the HubSpot ecosystem, ensuring data integrity, operational efficiency, and measurable impact across campaigns, lifecycle management, and internal enablement.

Specific Responsibilities

• Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
• Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
• Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
• Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
• Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
• Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
• Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
• Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
• Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement

Skill Requirements - Essential

• At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or