VICE PRESIDENT/GENERAL MANAGER - WMBF

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMBF:

WMBF is Horry County, South Carolina's most trusted local media organization serving Myrtle Beach-Florence (Nielsen DMA #97), and Gray Media's local NBC affiliate for the Grand Strand and Pee Dee region. It features a nationally recognized, award-winning newsroom producing more than 40 hours of live local original content every week. Recent honors include a 2025 National Edward R. Murrow Award, the NABJ Salute to Excellence Award, several South Carolina Broadcasters Association, RTDNA and Southeast Emmy Awards. Plus, our First Alert Weather team has earned WeatherRate's Certified Most Accurate distinction for the last seven years running.

WMBF is backed by the power of Gray Digital Media's full-service suite of digital advertising solutions, and is also an affiliate of Bounce, Telemundo, and Palmetto Sports & Entertainment - a Gray Media broadcast sports network covering South Carolina, and locally carrying 25 Myrtle Beach Pelicans (MiLB) games this season in addition to partnerships with the Atlanta Braves, Charlotte Hornets, Carolina Hurricanes, South Carolina Gamecocks, and Clemson Tigers.

Deeply committed to community service, WMBF partners with the Salvation Army on multiple annual initiatives and acts as a media partner for numerous events, including the PGA Tour's ONEFlight Myrtle Beach Classic.

Myrtle Beach is consistently one of the fastest-growing metro areas in the U.S. for many reasons, contributing to WMBF's record revenue year in 2025, and positioning the station well for success with key Q1 goals already achieved. With a booming local economy, rapid growth, sun, and sand, WMBF offers an incredible quality of life alongside its professional opportunities. Come see why this coastal community is so popular!

Job Summary/Description:

Gray Media is looking for the next Vice President/General Manager for WMBF in Myrtle Beach, SC. The ideal candidate will have 10+ years of media management experience, including experience as a General Manager, Director of Sales, or News Director. The Vice President/General Manager will report directly to a Senior Operating Officer (SOO) of Gray and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.

Duties/Responsibilities include, but are not limited to: 

· Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
· Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that are in alignment with the local brand
· Effectively communicate with department heads and all employees. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals
· Encourage innovation across all levels of the organization
· Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners
· Provide training and development opportunities to team members
· Responsible for all aspects of financial statements and ensuring station compliance.
· Responsible for station operating and capital expense budgets
· Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations
· Understand and adhere to company policies, and at all times adhere to the highest ethical standards
· Perform other duties as may be assigned

Qualifications/Requirements:

· 10+ years of media experience, including experience as a GM, DOS, or ND.
· Bachelor’s degree in a related field. Equivalent work experience may suffice
· Strong understanding of the i