Marketing Comm Mgr, Endoscopy

Position Overview

The Marketing Communications Manager is responsible for planning, organizing, developing, implementing, and measuring the effectiveness of all marketing communications materials and campaigns across an exciting portfolio of innovative and market-leading products in Core and Interventional GI within the Endoscopy division of FUJIFILM Healthcare Americas Corporation.  This includes a variety of external and internal channels such as web, email, social media, advertising, events, and video, as well as digital platforms for sales enablement and video.  This role develops and employs effective, results-driven marketing and communications strategies and engaging content in support of lead generation, sales enablement, and building brand credibility, leveraging aforementioned channels and platforms. The Marketing Communications Manager will partner with and belong to an exceptionally engaged, skilled, and motivated team. This role works collaboratively with team leaders, Subject Matter Experts (SMEs), Marketing & Communications team members, business stakeholders, and vendors to develop and manage content from inception through final deployment, with on-going review and measurement of communications effectiveness, leveraging established and new analytics This role reports to the Director, Marketing & Communications in the Endoscopy division.

Company Overview

FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm’s innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The company is headquartered in Lexington, Massachusetts. For more information, please visit healthcaresolutions-us.fujifilm.com.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.

Job Description

Duties and Responsibilities:

 

1. Develop and deploy engaging content for the Core and Interventional GI Endoscopy lines of business for marketing communications and sales enablement. (70% of the time)

• Develop and deploy strategies for the communication of new product launches in support of sales enablement, market awareness, and lead generation.
• Develop and deploy communication campaigns for existing key products and service within the GI and Interventional endoscopy portfolios that support sales enablement, market awareness, lead generation, and customer support.
• Understand marketing business objectives as articulated by leadership, manager, and SMEs to then articulate and incorporate the value proposition and differentiators for the innovative Core GI and Interventional products and services delivered to the endoscopy market.
• Develop and/or edit relevant and compelling digital marketing content for the Endoscopy division website, microsites, landing pages, video, email, advertising, marketing presentations, etc. as it relates to Core and Interventional GI products, keeping content fresh and current.
• Develop and/or edit relevant and compelling digital content that the Field sales and support team can utilize for sales communications related to product launches, product positioning, messaging, brochures, fact sheets, technique spotlights, how-to guides, etc.
• Participate in and lead the development of Core and Interventional GI marketing communications campaign planning through to execution and reporting on results.
• Create content that serves the objectives and tactical deliverables of the product launch/campaign plans across Endoscopy communications channels.

2. Collaborate with team members and stakeholders from across the endoscopy organization to develop and deliver tactical plans that help drive communication and engagement. (30% of the time):

• Establish pos