Senior Director of US Integrated Marketing Communications

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo SqueeZ is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company has headquarters in Chicago for our Bel Cheese business and in New York City for GoGo Squeez. Bel operates five manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD, Nampa, ID, and Traverse City, MI.

Job Description Summary

We are seeking a dynamic and visionary Sr. Director of Integrated Marketing Communications to join our team with responsibilities over Bel’s Cheese and Fruit Business Units. In this pivotal hybrid role, based in Chicago, you will report dually directly to the US Marketing VP of Cheese and the US CMO of GoGoSqueeZ and collaborate with the Brand teams to craft and execute innovative marketing strategies, tactics, and innovations essential for achieving our business growth and organizational goals. The ideal candidate will have very strong and demonstrated brand building and brand activation skills and experience, will have a strong knowledge of the US activation and media ecosystem, and will demonstrate a high level of both strategic and tactical thinking while excelling in an adaptable and unstructured environment. This is a challenging and multi-faceted role, requiring leadership of cross-functional teams, agency partners, and global IMC partners advocating for US needs We seek an individual with exceptional communication and analytical skills, as well as a creative, growth mindset for all aspects of digital, media, and e-commerce.

Key Responsibilities:

• Strategic Leadership:
  • Build and lead the implementation and tracking of Integrated of the Marketing Communication function and strategies across touchpoints to optimize the efficiency and return on investment of Bel US Cheese and Fruit (GoGoSqueeZ) BUs campaigns.
  • Work closely with Bel US Cheese and Fruit (GoGoSqueeZ) local Marketing Teams, Bel Group Global Marketing & IMC teams, and their ecosystem of agencies to drive marketing transformation and deliver breakthrough activation plans in line with the brands’ objectives and brand equity.
• Local Integrated Marketing Support:
  • Partner with brand and commerce teams to deliver efficient activation plans with the optimal touch-point mix.  Ensure plans and execution coordination, and relevance and consistency of messages across touchpoints.
  • Lead Bel Cheese commerce team and for both Cheese and Fruit (GoGoSqueeZ), focus on optimizing in-store and digital tools and drive the latest innovation in commerce / commerce media landscape.
  • Monitor and challenge IMC investments to identify opportunities to unleash A&P potential and foster audience understanding and effective targeting.
• Local Media Investment & Performance Management:
  • Oversee the media investment model for the Cheese and Fruit (GoGoSqueeZ) brands.  Set KPIs and implement tools to monitor and measure the performance and return on investment of these investments.
  • Develop standards and operational plans to implement marketing data, publisher partnerships, and measurements into Bel’s Cheese and Fruit (GoGoSqueeZ) targeting, activation, and advertising.
• Operating Model Management & Capabilities:
  • Lead the function to build synergies between Bel’s Cheese & Fruit businesses under this model.
  • Manage and orchestrate the media & creative agencies ecosystem to ensure effective collaboration and consistent efficient performance.