Strategic Marketing Manager

Manager, Strategic Marketing is responsible for the development and implementation of strategic marketing and communication plans and initiatives for the Market Sectors within the Bureau.

What You Will Do:

• Assists the Director of Strategic Marketing in the implementation of corporate strategic marketing and communications plans.
• Assists other corporate executives in the development and implementation of business plans and develops supporting marketing and communications plans.
• Develops and maintains close relationships with influential industry organizations and institutions in the Market Sector to position and create opportunities for ABS.
• Stays actively informed concerning significant business and technical activities within the Market Sector.
• Stays actively informed concerning competitor marketing and communications initiatives related to the Market Sector.
• Ensures the Market Sector marketing and communications plans are organized and operated to carry out the approved business and marketing plans.
• Leads planning, development, and execution of strategic marketing plans and tactics for the Market Sector, including internal and external print and digital collateral, social and traditional media, and client and industry events.
• Strengthen the Company’s presence in line with corporate strategy related to Market Sector goals and objectives.
• Identifies innovative marketing opportunities within the industry.
• In coordination with Corporate Strategy and Development, understands the market and economic conditions related to the Market Sector, including changes and trends that may affect marketing activities.
• Analyzes marketing efforts and campaign results for continuous improvement, reporting performance on all marketing and communications efforts including spend, conversion rates, pipeline contribution, and ROI.
• Serves as the focal point for the global Marketing & Communications team related to Market Sector planning, design, and execution of Market Sector activity.
• Develops and communicates project timelines to the global Marketing & Communications team.

What You Will Need:

Education and Experience

• A Bachelor's Degree in related disciplines is required; a Master’s or advanced degree is preferred.
• A minimum of five (5) years of marketing-related experience
• Bilingual a plus, but not required

Knowledge, Skills, and Abilities

• Strong interpersonal and team skills, with excellent verbal and written communication.
• Self-starter and able to assume a high level of individual responsibility.
• Professional creativity and flexibility are essential.
• Able to manage multiple projects simultaneously.
• Have extensive knowledge of one or more of the marine, offshore, engineering, or quality sectors.
• Have a general understanding and comprehension of business planning and execution.
• Demonstrated advanced Microsoft Office skills.
• Demonstrate attention to detail.
• Proven time management skills which demonstrate the ability to meet deadlines.
• Some travel may be necessary (less than 25%)
• Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy. 

Reporting Relationships:

Report to Director, Strategic Marketing

 

We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.

ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We’re at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.

About Our Benefits