VP, Product Management

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Responsibilities

• Lead the definition of a product vision and communicate its narrative within the organization through short-term and long-term roadmaps, to deliver on the business goals
• Serve as subject matter expert, contributing practitioner, thought leader on campaign analytics and reporting
• Drive innovation through the identification of unmet industry needs and disruption opportunities in Martech/Adtech
• Drive product requirements across the business to instrument data collection and ensure data quality, leading to critical customer-driven insights.
• Synthesize research from agency end users, and external partners to balance big ideas with day-to-day feature requests
• Lead globally distributed and matrixed scrum teams
• Partner with a diverse set of stakeholders across the organization to solicit ideas, influence strategy and generate buy-in to proposed actions, while maintaining an objective position
• Partner with product marketing to bring product features to market, and inspire stakeholders and collaborators across the organization to design solutions users can no longer live without
• Identify and define key performance indicators (KPIs) to drive success and quickly identify failures
• Encourage a data-driven, agile culture as a role model and influencer
• Manage your scrum team towards a healthy balance of innovation, technical debt reduction, and day to day maintenance and support
• Partner with leaders of the upstream data producing teams and downstream data consumers, to maximize productivity, alignment, and speed of execution.

Required Skills & Experience

• 10+ years of experience working as a product manager in high performing, cross functional teams that have shipped global products at scale
• Experience building user interfaces for data-centric applications or products.
• Knowledge of media planning, activation processes and advertising analytics
• Managing products through the full lifecycle: strategy, development, launch, optimization, sunset
• People management experience, strong team motivational skills and ability to influence without authority
• Experience working with Agile methodologies
• Strategic and tactical thinking; identifying and prioritizing opportunities in strategic and tactical contexts.
• Excellent organizational skills, capacity to manage multiple priorities and tasks simultaneously and communicate with all levels of management
• Working in a collaborative environment revising and iterating strategy and roadmaps
• Working with distributed teams across multiple offices and time zones
• Strong technical skills, and familiarity with data analytics tools and platforms, such as SQL, Python, Tableau, QuickSight, or similar.

 

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in suppor