CRM Marketing - Competitive Strategy Manager
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The Marketing Competitive Strategy Manager is the CRM-level subject matter expert on CRM competitive market dynamics, product lines, and positioning of CRM projects, managing CRM-level competitive intelligence and response strategies and coordinating the CRM Competitive Council (comprised of CRM and OU-competitive leads, and global partners for the extended council) to guide CRM-wide competitive strategy.At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
A Day in the Life:
The Marketing Competitive Strategy Manager begins the day prioritizing emails that may have arrived overnight from global partners and reviews any news releases, regulatory site updates, and field reports of competitive activity. You may need to work with the commercial teams to respond to a product announcement, press release, or competitive quality action, and work with the commercial competitive leads to provide consistency across the commercial efforts. It’s time to listen to a competitive investor call, create an email summary of CRM-specific performance, claims, and pipelines, and share with key stakeholders. A call from a field rep may require referral to a commercial colleague, or you may point the caller to an online resource, like the CRM competitive manual library, that you just updated yesterday. An enterprise account manager may need help working with a client request for competitive positioning, and you provide them with the CRM product matrix. You can catch up on your emails and schedule the next CRM competitive council meeting, where you and the commercial competitive leads will meet and share information on the latest competitive activity, and work to coordinate competitive campaigns as we continue to gain share across CRM.
Responsibilities:
Monitor the CRM space for competitive threats and information including, but not limited to:
Competitive product announcements
Competitive press releases impacting the CRM market
Competitive quality actions
Competitive advertising and promotion
Competitive clinical data presentations and publications
Competitive investor relations calls and meetings
FDA and other regulatory filings and announcements
Customer feedback and field insights on competitive claims and activities
Work with CRM strategy partners to supplement product pipelines, portfolio positioning, and pricing
Work with CRM commercial marketing to provide input and guidance for a consistent approach to messaging and training related to competitive activity across the CRM spectrum
Work with CRM commercial marketing to drive consistency in materials, language, tone, and format for competitive collateral, sales training and other programs, and tools
Liaise with other OU marketing and competitive product experts as needed to provide and obt
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s