Senior Product Marketing Manager

OVERVIEW

TextUs on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers. With a focus on innovation, ease of use, and delivering measurable results, our strategy is rooted in creating tools that outperform other messaging solutions while fostering trust and value for our customers and stakeholders.

At TextUs, every team member is empowered to make a difference. Our collaborative and data-driven culture, combined with the guidance of a proven leadership team, ensures you have the resources and support to excel. Together, we’re building the future of mobile-first, conversational engagement and redefining what’s possible for businesses and their stakeholders.

RESPONSIBILITIES

• GTM & Release Plans
  • Coordinate with PMs to obtain key information about upcoming feature releases.
  • Align with GTM team to anticipate customer and channel friction points and deliver effective enablement/training.
  • Own and drive GTM and release plans, ensuring cross-functional execution across Product, Marketing, Sales, and CX.
• Positioning & Messaging
  • Define and articulate our products’ unique value proposition.
  • Shape positioning that effectively communicates product/feature value, differentiates us in the market, and reflects customer needs.
  • Ensure consistency in messaging across all channels and marketing collateral.
• Market & Competitive Research
  • Lead market research and competitive analysis to identify trends, differentiators, opportunities, and threats.
  • Distribute and socialize market and competitive intelligence to inform strategic decision-making across the organization.
  • Evaluate and aid the team in decisions about pricing and packaging
• Managed Stakeholders & Complexity
  • Balance the needs of multiple stakeholders with foresight and diplomacy.
  • Break down complex projects or campaigns into manageable, actionable components.
  • Navigate decision-making by evaluating multiple variables, potential outcomes, and stakeholder perspectives.
  • Foster positive relationships while delivering outcomes that align with organizational priorities.
• Results & Impact
  • Drive initiatives toward measurable outcomes that reflect strategic objectives.
  • Incorporate research and analysis to continuously refine and improve execution.
  • Apply both quantitative and qualitative data to enhance customer and business outcomes.
  • Develop and maintain metrics and reporting that inform current performance and progress toward goals.

WHO YOU ARE

• Product Marketing Acumen
  • 5 to 9 years experience in B2B product marketing, marketing communications, technical writing.
  • MarTech experience is a bonus.
  • Curious, confident, collaborative and proactive.
• Analytical Thinking
  • Ability to distill complex data and customer feedback into clear insights that inform messaging, positioning, and go-to-market strategies.
• Executional Excellence
  • Solid project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously.
  • Self-motivated with the ability to work independently.
• Collaboration
  • Experience working with sales, client services, Product Management, and developers.
  • Solid project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously.
• Communication
  • Ability to understand and articulate product value.
  • Strong writing skills. Compelling narrator of positive customer outcomes delivered via platform enhancements large and small.
  • Excellent oral communication skills including the ability to effectively convey information to a wide variety of internal and external audiences, live of offline.

INTERVIEW PROCESS

• Initial Call w. Recruiter (Phone) 
  • Topics: Culture, logistics, 
• Interview w. Hiring Manager (Zoom Video) 
  • Topics: Culture, skills, role overview
• Rembrandt Assessment
  • Topic: The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs cult