Sr. Mgr., Prod. Marketing , AI/ML Product Marketing Team

Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for AWS’s most important ML service Amazon SageMaker? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the world’s AI technology? Are you excited to lead a team of product marketers shaping our generative AI story, and making sure all the most innovative startups build, train, and deploy their models here? Our AI/ML Product Marketing Team is excited to add a Sr. Manager, Product Marketing Manager to our team to drive these exciting initiatives!


This role can sit in one of the following locations only: Boston, MA USA, Seattle, WA USA or East Palo Alto, CA USA. Relocation offer to these locations only from within the USA only.


Key job responsibilities
• You will be the team leader responsible for defining our positioning and messaging to customers who are in the process of deploying generative AI with Amazon SageMaker, our flagship machine learning service, including all our capabilities for training, inference, ML operations, responsible AI, human-in-the-loop, and more.
• You will create the most compelling content to help customers understand the use cases and value propositions, and building the right programs to increase customer engagement and service adoption.
• You will help define the strategy for how we reach our customers as they build using Amazon SageMaker. You will collaborate closely with product marketers across the organization.
• You will work with AWS customers to understand how they are deploying Amazon SageMaker to transform their practices.
• You will work closely with the keynote team, the re:Invent team, and the exec communications teams and the single-threaded leader and sales leadership for AI and ML to identify the most strategic customers to underscore our AWS ML differentiators, and link with our generative AI messaging. You will work closely with these stakeholders to ensure we understand the adoption journey these customers are going through, and we develop them into game-changing references.
• You will get to work on a rapidly growing business and have a big impact every day.

A day in the life
• Drive messaging and positioning for Amazon SageMaker, and related services and capabilities
• Compelling and strategic customer references, including deep dives on ROI from deploying generative AI use cases, qualitative proof points, and more.
• Craft & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.
• Develop and execute on breakthrough product marketing activities that reach target audiences effectively
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives)
• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
• Develop and launch training, tutorials and promotions to increase adoption of products
• Continuously measure and optimize product marketing initiatives
• Lead a team of marketers focused on developing the best materials to win in the marketplace with generative AI

About the team
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.

About AWS

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their