Marketing Director, Oncology

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Marketing Director, Oncology

What you will do

Let’s do this. Let’s change the world. The Director, BLINCYTO life cycle management (LCM) Marketing will play a pivotal role in executing and supporting the US commercial strategy for patient impact extension (PIE) opportunities including upcoming line extensions for BLINCYTO. This individual will be a core member of the brand team, responsible for translating global strategy into actionable US plans and ensuring strong pre-launch readiness, early commercialization success, and inline execution for a critical priority brand.

This is a high-impact, high-visibility role requiring a strong marketer who can operate at both strategic and executional levels - someone who can take complex science and turn it into clear, compelling customer engagement while navigating a highly matrixed organization.

The Director will partner closely with the Executive Director (US Brand Lead) as well as Global Marketing and cross-functional teams to build the foundation for a successful launch in a competitive and rapidly evolving treatment landscape.

Launch Strategy & Execution

• Support development and execution of the US launch & brand strategy, ensuring alignment with global direction and US market needs.
• Translate strategic imperatives into actionable tactical plans across pre-launch and early commercialization phases.
• Drive key components of launch readiness, including milestone tracking, execution planning, and risk mitigation.
• Contribute to scenario planning across regulatory, competitive, and access environments.

Brand Strategy & Tactical Development

• Support refinement of the US brand strategy, positioning, and value proposition in partnership with the Executive Director and Global team.
• Lead development and localization of core marketing materials and campaigns (HCP, patient, and payer), ensuring consistency, compliance, and impact.
• Help shape the brand narrative and messaging platform grounded in clinical data, customer insights, and competitive differentiation.
• Ensure executional excellence across channels, including personal, digital, and omnichannel engagement.
• Integrate launch strategy into existing brand strategy to optimize value of the brand across all appropriate indications

Customer & Market Insights

• Generate and synthesize customer insights to inform strategy and tactics, including HCP attitudes, treatment dynamics, and barriers to adoption.
• Support market definition efforts, including segmentation, targeting, and understanding of care pathways.
• Monitor competitive landscape and evolving standard of care to inform strategic adjustments.

Cross-Functional Leadership

• Partner closely with key functions including Sales, Medical, Market Access, Value & Access, Patient Support, Regulatory, Legal, and Digital.
• Help drive alignment across the matrix to ensure cohesive and coordinated execution.
• Serve as a key liaison between Global and US teams to ensure effective localization of strategy.

Field Enablement & Execution

• Partner with Sales leadership to ensure field readiness, including development of training materials, messaging, and tools.
• Support creation of compelling, compliant promotional materials that equip the field to effectively communicate the value story.
• Contribute to development of customer engagement plans that drive awareness, adoption, and appropriate use.

Operational Excellence

• Manage agency partners and external vendors to de