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Regional Account Manager, West

UPL
FIELD, California, United States, United Statesfull_timeVerifiedPosted 19 Feb 2025

About the role

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

 

 

JOB SUMMARY: Work with strategic accounts, regional sales team, and Key Account Managers (KAM) to identify and implement growth strategies within the Western region. As part of the regional team, the Regional Account Manager (RAM) cultivates relationships with the mid-channel management of aligned accounts and leadership of regionalized independent distribution. The RAM applies long and short-term strategic tactics to achieve budgeted sales and profit objectives in alignment with company objectives.

 

REQUIRED EDUCATION AND EXPERIENCE: College degree required with a preferred focus in Agriculture Science or Business in addition to a minimum of 5 years sales, marketing and managing a sales area or calling on large national accounts. Working history in the Agricultural Chemical or related Agriculture Industry preferred, experience with biologicals a plus. Previous experience working with distributors, retailers, agricultural consultants, and key growers to accomplish sales objectives a plus.

 

JOB RESPONSIBILITIES: 

40%

  • Align with Regional Sales Manager and / or Key Account team to ensure alignment and focus with strategic accounts to create pull-through strategy across the region
  • Develop, manage, and achieve key annual and short and long-term strategies for assigned targeted retail and/or distribution accounts within the region.
  • Lead overall account strategy and relationship by identifying specific goals and opportunities while communicated with sales team to implement
  • Work with the KAM, RSM, and account to identify key opportunities, develop, and implement product support programs that align with region objectives.
  • Communicate with internal and external customers to accomplish account objectives for current products and new products.
  • Primarily responsible for promoting branded products, supporting private labels, and driving new projects & opportunities.
  • Assist in identifying strategies and tactics to accomplish sales and profit objectives. Collaborate with marketing and RSM, NPP and coordinate with technical sales support

 

      40%

  • Create, Communicate and Collaborate internally and externally to meet customer needs.
  • Develop and implement Share of Wallet strategy to grow overall portfolio within each respective customers
  • Communicate with internal and external customers (distributors, retailers, agricultural consultants, and key growers) to accomplish territory objectives.
  • Develop and execute annual Customer Account Plan and overall strategic plan
  • Monitor product flow and forecasts, investigate, and resolve complaints.
  • Responsible for monitoring and adhering

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Company

UPL

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