Marketing Director - Corporate Markets

Job Description:

Marketing Director - Corporate Markets

Location:

Hoboken (HQ), NJ, USA

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

 

We are seeking a strategic and results-oriented Marketing Director to lead transformative marketing initiatives across Corporate Markets. This role will focus on developing visionary marketing strategies, accelerating revenue growth, and providing leadership across the marketing function for Audience Solutions and Corporate R&D. The Marketing Director will work closely with Corporate Markets executive leadership to design and execute impactful marketing initiatives that position Wiley as a market leader in enterprise AI, software solutions, information services, and content platforms and drive commercial success. 

 

As Marketing Director, you will lead the field marketing strategy and execution, with ABM as a core competency, partnering with data analytics and digital marketing colleagues to create seamless, high-impact customer experiences. You will lead a high-performing team of marketing professionals, champion marketing technology innovation, and optimize performance through cross-functional collaboration. This is a senior leadership role requiring a strategic thinker with an entrepreneurial mindset and the ability to execute with precision and agility. 

 

 

How you will make an impact:  

 

• Develop and execute comprehensive marketing strategy for Corporate Markets (Audience Solutions and Corporate R&D) aligned with business objectives and revenue targets  

• Lead sophisticated demand generation programs across digital, events, content, and field marketing channels for Audience Solutions and Corporate R&D offerings 

• Design and execute ABM programs for strategic accounts, retention, upsell and cross-sell initiatives across Corporate Markets portfolio 

• Lead, mentor and develop high-performing marketing team across multiple disciplines, markets and geographies 

• Oversee marketing technology, processes, measurement and ROI optimization across all marketing activities 

• Collaborate with sales, product, customer success and other business units to align marketing with business objectives 

 

What we look for:  

 

• Bachelor’s degree in marketing, Business Administration, or related field.  

• Extensive international marketing experience, including significant tenure in leadership roles. 

• Deep understanding of health sciences marketing, including understanding of pharmaceutical/biotech markets, regulatory environments, and healthcare delivery systems. 

• Experience marketing to healthcare professionals, researchers, and life sciences organizations. 

• Expertise in demand generation, digital marketing, ABM, and marketing analytics.  

• Strong analytical and strategic thinking skills with the ability to translate complex data into actionable insights.  

• Entrepreneurial mindset with a proactive approach to market opportunities.  

• Commercially focused with a bold, strategic vision and bias for action.