Sr. Mgr, Omni Shopper Mkt -Superstores

No Relocation Assistance Offered
Job Number #169022 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill’s is the place to be!

Hill’s Pet Nutrition is a multibillion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Diet pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best groundbreaking pet nutrition technology, products, and expertise to pet parents, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

The role is responsible for the development and execution of shopper marketing strategy, retail media, and go-to-market activities to achieve the brand’s short- and long-term business objectives. This includes championing shopper marketing demand generation and implementing eCommerce strategies that help drive growth and shopper engagement.

 

 

What you will do:

 

Omni-Channel Strategy Development:

• Lead the creation and execution of omni-channel shopper marketing plans that integrate both in-store and digital touchpoints, enhancing the shopper journey across all channels.

• Partner with cross-functional teams (e.g., sales, digital marketing, brand marketing) to align shopper marketing strategies with broader brand growth plans and business goals.

• Leverage available resources to analyze shopper behavior, media performance, and market trends to inform strategy, ensuring campaigns are data-driven and result-oriented.

In-Store Execution:

• Oversee activations at point of purchase, both in stores and online, ensuring seamless execution in collaboration with retail partners.

• Drive the development of compelling point-of-sale materials, displays, and promotions to engage shoppers and drive conversion at the shelf.

• Coordinate with field teams and retail partners to ensure flawless implementation of in-store programs and promotions.

Retail Media Strategy:

• Lead the development of retail media strategies driving consideration, engagement, and sales.

• Work closely with retail media partners and media agencies to design, implement, and optimize campaigns, utilizing both paid and owned media channels to reach target consumers effectively.

• Develop and manage retail media budgets, optimizing spend to deliver the highest performance across KPIs.

Performance Tracking & Reporting:

• Monitor and report on campaign performance, providing insights and recommendations to optimize future initiatives.

• Track and analyze key performance indicators (KPIs) such as sales lift, ROI, traffic, and engagement to evaluate the success of omni-channel campaigns.

• Conduct post-campaign analysis and present findings to senior leadership, highlighting successes, learnings, and opportunities for improvement.

Retailer and Vendor Collaboration:

• Negotiate with retailers on joint business plans, co-marketing initiatives, and promotional strategies to drive category growth and brand presence.

• Build and maintain strong relationships with key retail partners, understanding their business needs and leveraging these insights to develop tailored marketing solutions that are mutually beneficial and leverage the strengths and capabilities of both brands.