Senior Manager Brand Marketing-Pure Encapsulations-REMOTE

 

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

 

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. 

 

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. 
 

 

The Senior Brand Manager (SBM) for Pure Encapsulations will lead the consumer brand team, which includes two direct reports. In this role, the SBM will be responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the direct to consumer (DTC) business. The SBM will work collaboratively with the HCP brand team on Pure Encapsulations to drive overall brand growth.  The SBM will also bring analytical acumen and knowledge of P&L to evaluate business issues and drivers.

 

Leadership in the development of an annual integrated commercial plan that drives growth across topline, bottom line and market share growth.  The SBM will work closely with cross-functional leaders in Insights (Consumer & Data Analytics), Sales, Finance, Product Development and Supply Chain to drive the monthly business planning process, tracking performance against key building blocks and identify ways to maximize opportunities and mitigate risks.   

 

The Senior Brand Manager will lead campaign development  and specific consumer communications plan and creative assets.  Will need to develop key partnerships with media, sales and finance teams to drive brand activations and seasonal promotions to grow overall DTC business on Pure Encapsulations.  

 

This position will be either a remote or hybrid role based on the selected candidate’s geographic location. Preference will be given to applicants who live within a commutable distance of Bridgewater, NJ, Chicago, IL, Palm Beach Gardens, FL or Long Island, NY. 

 

Strategic Planning, Development and Execution

• Develop and execute the annual integrated commercial plan 
• Lead creative strategy and execution with Creative Advertising agency and internal Creative Services team 
• Collaborate with internal digital media team to execute digital, social, search and website
• Develop commercialization strategy, plan and execution for new products 
• Partner with Sales to manage brick and mortar sales outlets inclusive of determining shopper marketing programs

 

Business Performance and Analytics

• Lead the identification of insights through multiple data sources (i.e. consumption, competitive, custom market research, external trend reports) 
• Lead shipment and consumption analysis and reporting as part of the monthly business planning process and works closely with Sales, Finance and Operations to identify opportunities to amplify and risks to mitigate to achieve goals
• Manage brand budget inclusive of media, marketing, research and promotions
• Determines required marketing mix to support annual/strategic plan objectives
• Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements
• Formulates and executes competitive research and action plan development
• Measures and monitors performance against plan and program effectiveness  

 

People Development 

• Coach, develop and provide training for a (1) Brand Manager and (1) Associate Brand Manager

 

EXPERIENCE AND EDUCATION REQUIREMENTS

• Education: Undergraduate degree in business, marketing or a related discipline.  MBA preferred.
• Experience:  5-7+ years in Marketing wi