Associate Director Field Marketing

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

We're looking for a Field Marketing professional to join our team and lead the charge in developing and executing innovative marketing programs that fuel awareness, engagement, and revenue growth through strategic alliances.

In this role, you’ll drive field marketing initiatives, working hand-in-hand with sales, alliances, and marketing teams to craft strategies that not only align with our business objectives but also strengthen our alliance relationships. You'll have the opportunity to develop comprehensive field marketing plans and specific customer marketing flight plans, collaborating closely with our valued partners to maximize joint value propositions and create compelling narratives that set us apart in the market and align with customer business and technology imperatives.

With your finger on the pulse of industry trends, you'll conduct thorough market research to uncover key opportunities for account-based and industry marketing activities, leveraging your creativity to develop compelling content that showcases the power of Kyndryl and our partnerships. From collateral to presentations, case studies, and success stories, your passion for storytelling will captivate audiences and drive home the value of our solutions.

You'll be responsible for executing joint marketing activities – from events and webinars to thought leadership content and demand generation campaigns, ensuring every initiative is meticulously planned and executed, while we help increase and improve relationships with the accounts we served.

As a true brand ambassador, you'll represent Kyndryl with pride, ensuring consistency in messaging, positioning, and adherence to brand guidelines across all marketing activities. Your ability to build and maintain strong relationships will be key as you collaborate with internal and external stakeholders to ensure alignment and successful execution of joint marketing programs. You'll track and measure the effectiveness of our marketing programs, constantly refining our approach to drive even greater results.

If you're a strategic thinker with a passion for forging meaningful partnerships and driving impactful marketing initiatives – we can’t wait to hear from you. Join us in a role where creatively meets strategy and collaboration is the foundation of success.

Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and certification programs. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.

Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies.  Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.

Who You Are

Who You Are
You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused – someone who prioritizes customer success in their work. And finally, you’re open and borderless – naturally inclusive in how you work with others.

Required Skills and Experience

• 8+ years of field marketing and account-based marketing experience working in a B2B business within the technology industry

• In-depth understanding of alliance partnerships and the ability to develop and execute joint marketing strategies

• Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously

• Proven track-record in delivering ABM (Account Based Marketing) programs that contribu