Senior Manager, Brand and Integrated Marketing

About the Role

We’re looking for a Senior Manager, Brand & Integrated Marketing to lead Roo’s brand team and shape how the veterinary community experiences Roo across channels, audiences, and touchpoints.

This role is responsible for leading the team that brings Roo’s brand to life across content, social, community, PR, events, campaigns, web, paid channels, and more. You’ll help create the narratives, creative systems, and signature moments that make Roo’s brand feel clear, cohesive, meaningful, and unmistakably Roo.

You’ll lead a growing brand team across brand/content, social/community, and events, while helping guide external partners across PR, design, web, ads, and other brand programs. You’ll work closely with teams across the business to ensure Roo’s brand shows up thoughtfully, creatively, and consistently across the full customer journey.

Responsibilities

Brand & Campaign Leadership

• Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction.
• Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration.
• Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints.
• Use performance data, audience insights, and campaign learnings to improve how brand work is planned, prioritized, and measured.
• Grow Roo’s reach across social, community, events, content, and emerging channels.
• Develop brand-led programs and moments that build stronger connection with vets, techs, hospitals, and the broader veterinary community.
• Bring creative ideas to new channels, formats, and audience opportunities while keeping Roo’s brand consistent and high-quality.

Thought Leadership & External Storytelling

• Shape Roo’s brand narrative across core audiences, ensuring our story is clear, credible, and relevant to the veterinary community.
• Lead thought leadership programs, including industry reports, customer stories, executive visibility, authored content, speaking opportunities, and other high-impact storytelling moments.
• Partner with PR to support earned media, industry moments, press angles, and proof points that strengthen Roo’s credibility.
• Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into stronger messaging and storytelling.
• Identify opportunities to evolve Roo’s voice, messaging, and market-facing story as our audiences and business goals grow.

Team & Partner Management

• Lead and develop a growing brand marketing team across brand/content, social/community, and events.
• Guide the work of external partners across PR, design, web, ads, and other creative needs, ensuring output is aligned to Roo’s strategy, voice, and quality bar.
• Partner with teams across Roo to bring brand guidance, messaging, and promotional support to customer-facing programs, launches, and moments.
• Create scalable systems, templates, and ways of working that help the team and company activate the brand consistently.
• Use AI and emerging tools thoughtfully to improve research, workflow, content development, reporting, and team efficiency while maintaining strong human judgment and Roo’s quality bar.

Qualifications

• You have experience in brand marketing, integrated marketing, campaign marketing, or a related role, with experience leading multi-channel work from strategy through execution.
• You’ve managed and developed teams, including direct reports and external partners or agencies.
• You understand how brand shows up across the full customer journey, from major campaigns to everyday channel execution.
• You’re a strong storyteller with creative judgment, a clear point of view, and an eye for visual consistency, brand cohesion, and elevated execution.