PDT Commercial Lead

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Job Description

We have an exciting opportunity as Commercial Lead PDT for our Rare Business Unit in Italy. In this role office-based role, you will be responsible to design and plan all business activities for our PDT Business at LOC level. The successful candidate will drive execution & performance of our PDT portfolio, its brand plan and achievement of commercial targets, including tracking for defined KPIS and cross functional team accountability. As Commercial Lead PDT you will develop and execute the commercial strategy by conducting and executing tailored marketing programs and commercial activities to maximize growth as well as launch a new neurological indication (CIDP) for HyQvia.

ROLE OBJECTIVE

• Lead PDT cross functional team setting accountability and monitoring progress of key activities.

• Liaise with all Rare BU, leveraging internal capabilities and knowledge. Identify synergies within PDT assigned portfolio and with other BUs and functions.

• Work with all cross functional departments, ensure forecast accuracy, top class delivery service as well as optimal Patient Service approach.

• Lead Marketing and Sales Teams focusing on different territory dynamics and developing a clear strategy to differentiate our products.

• Deliver a superior patient experience, exceed expectations of key customers and become best-in-class in PDT Area.

ACCOUNTABILITIES

• Supervise and monitor Integrated Brand Team activities and budget ensuring proper allocation of resources among products and functions, respectful of budget constraints.

• Enhance objectives with focus on predictive analytics, omnichannel orchestration, and responsible AI governance.

• Supervise and challenge sales forecasts and sales targets ensuring a constant monitoring.

• Develop PDT portfolio analysis collecting insights and recommendations, for all Takeda Italia internal PDT stakeholders (e.g. Rare BU Head, Italian Leadership Team).

• Maintain and reinforce valuable relationships with key customers, KOLs, and scientific societies as well as with Industry associations.

• In collaboration with Data & Analytics team understand market trends in the PDT environment, Government regulations and dynamics and national PDT strategies and patterns, in order to deliver accurate forecasting to guarantee the right plasma allocation for the need of the Country.

• Design and review the field force structure, encourage integration with other business functions to improve collaboration.

• Continuously monitor field activities and partner with direct reports or other team members, to ensure goals and objectives are met in a customer-focused, compliant, sustained and scalable manner.

• Motivate Teams to excel by leveraging personal strengths and coaching to improve areas for development.

• Work closely with the Medical Team and the L&D Department to design, build and deploy role-based training & development to guarantee an optimal preparation.

• Together with the HRBL and Incentive Compensation teams of DD&T department, design and recommend performance plans consistent with Takeda’s Policy on Field Incentive Compensation and manage teams in relation to those plans and periodically- determined goals.

• Ensure recommendations, communications and decisions are only made in manners consistent with Takeda policies - The PDT Commercial Lead is not only accountable for his/her own compliance but also for the compliance of all individuals in his/her team and leads the way by example, demonstratin