Business Development Associate- Shaw Sports Turf

Job Title

Business Development Associate- Shaw Sports Turf

Position Overview

Shaw Sports Turf is a leading synthetic turf provider in North America, delivering innovative, high-performance sports surfaces for athletes at all levels. We are committed to excellence, innovation, and customer satisfaction, and we’re looking for a dynamic Business Development Associate to help grow our brand and impact across California. 

 

Our Shaw Sports Turf Sales Organization is looking to hire a Business Development Associate.  This high-performing individual contributor will work closely with our California Territory Sales Manager and Regional Field Advisor to expand Shaw Sports Turf’s presence in the California market.  This role is focused on educating, engaging, and developing relationships with key stakeholders to generate demand for Shaw Sports Turf products and services.  The ideal candidate is a proactive communicator, strategic thinker, and passionate advocate for sports and turf solutions.   

 

This position will work remotely from California with travel across California, into Nevada, and other regional events.  

 

Responsibilities: 

 

Educate, Engage, Develop, Generate 

• Educate end users through seminars, webinars, digital content, and field events. 

• Engage with large end-user groups to build brand awareness and preference. 

• Develop meaningful relationships and content that resonate with target audiences. 

• Generate qualified leads and facilitate smooth transitions to the Territory Management Team. 

 

Trade Show Strategy 

• Coordinate Shaw Sports Turf’s presence at trade shows with a focus on engagement over exhibition. 

• Maximize reach and exposure before, during, and after events. 

• Ensure timely and effective follow-up with leads and contacts post-event. 

 

End User Group Engagement 

• Actively network and build relationships with key organizations (e.g., CPRS, CASH, CIF, CCCAD). 

• Organize and lead Shaw Sports Turf Field Trips, site visits, and continuing education events. 

• Leverage digital outreach including social media, webinars, and online seminars. 

 

Content Development & Brand Representation 

• Collaborate with the Brand and Marketing teams to create compelling digital content. 

• Develop and deliver educational content, including: 

• Maintenance Seminars 

• End User Testimonials 

• Product Demonstrations 

Lead Management & CRM 

• Qualify and nurture leads generated through daily activities and events. 

• Transition prospects to Territory Managers as projects progress. 

• Utilize Salesforce (Account Engagement) to implement, track, and measure marketing campaigns. 

• Manage accounts and opportunities to ensure consistent pipeline gro