Director, Athletics America's Most Beautiful Bike Ride

How many people can answer the question, "What do you do for a living?" with the answer, "I help find cures for cancer." At Blood Cancer United, employees take our mission seriously. Whether you work in one of our regions, are an accountant at the national office or a specialist in our Information Resource Center, you work each day on making our bold goal a reality: to enable patients with blood cancer to gain more than one million years of life by 2040. Join us and give new meaning to the word, "job."
Summary: America’s Most Beautiful Bike Ride is Blood Cancer United’s top fundraising event.
This role is accountable for achieving high-impact peer-to-peer fundraising revenue goals and
leading a team of managers. This leader sets the strategic vision, drives revenue growth,
models high-performance behaviors, and ensures that all managers are equipped, supported,
and developed to exceed organizational goals. This role requires a proven fundraiser and sales
leader who thrives in a results-driven environment, leads by example, and cultivates a culture of
accountability, high-performance, and collaboration.


Supervises: Athletics, Managers (Cycle)

Leads: Participants & Committees

Goals: Revenue

Geography: Nationwide

Internal Partners: Region EDs, Region CDDs, Marketing, Shared Services, Business Ops

External Relationships: Highest level participants, sponsors, and donors; recruitment/management of committees if applicable

Revenue Accountability: All Athletics with a focus on America’s Most Beautiful Bike Ride

Strategic Accountability: Execute revenue strategies

Sponsorship: Actively selling event sponsorships


Mission Integration

• Partner with Education Services and Health Research department to effectively communicate the Blood Cancer United overall mission, programs, resources and priorities.
• Responsible for organizing mission-centered, local donor cultivation events and prospecting high-impact donors for national stewardship activities.

Staff Leadership & Development


• Lead, mentor, and develop a team of managers, providing coaching, accountability structures, and performance oversight to ensure all revenue, recruitment, and retention goals are achieved.
• Model best-in-class fundraising, sales, and relationship-building behaviors; demonstrate hands-on leadership through direct involvement in high-value cultivation, closing key opportunities, and stewarding top participants and partners.
• Foster a collaborative, inclusive, high-performance culture across the team and throughout Blood Cancer United.
• Facilitate cross-team partnership with regional staff, shared services, Corporate Development, Advancement and other partners to maximize results.

Sales, Recruitment, & Pipeline Development

• Lead the recruitment and sales strategy, ensuring the team builds and maintains a strong, diverse, and well-qualified pipeline of prospects, participants, corporate partners, and donors.
• Support managers in prospecting, pitching, and closing high-value partnerships; personally handle top-tier or strategic opportunities.
• Ensure managers utilize CRM systems and data insights to track pipeline activity, improve conversion, and strengthen forecasting accuracy.

Revenue Maximization

• Responsible for the recruitment and activation of high-level committee leaders. If applicable, recruit and cultivate volunteer leaders. Manage committee meetings and committee impact.
• Ensure managers drive strong revenue results by delivering a high-impact participant experience from recruitment through event day, using consistent communication, targeted coaching, and developing personalized fundraising plans.
• Oversee the implementation and optimization of fundraising best practices, tools, and resources that maximize participant productivity and overall event revenue.
• Oversee stewardship plans and ensure managers deliver consistent, high-quality partnership to participants at all fundraising tiers.

Fundraising Strategy

• Partner with the Senior Director to create and implement annual and multi-year strategic fundraising plans that drive revenue, recruitment, and pipeline growth; refine strategies periodically to ensure year-over-year performance improvement and goal attainment.
• Establish annual goals and performance metrics; monitor progress, analyze trends, and execute timely course corrections to ensure the team consistently exceeds revenue and recruitment targets.
• Analyze fundraising data and trends to identify opportunities for growth, innovation, and improved participant experience.
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Education & Experience Requirements:
• Bachelor’s Degree
• 5–7+ years of experience in peer-to-p