Senior Manager of Brand and Communications

Overview

Senior Manager, Brand and Communications

 

BACKGROUND:

Group 1 Automotive, Inc. is rebranding our national dealership network, with the goal of uniting our stores under a single brand and providing a more consistent and competitive omni-channel experience, rooted in delivering exceptional customer service.

 

This new role combines BRAND ADVOCACY and internal COMMUNICATIONS to help us realize the full potential of the rebrand and delivering more unified and compelling communications throughout the organization. Group 1 Automotive Inc., is seeking a Senior Manager, Brand and Communications leader. The right candidate will be enthusiastic about influencing colleagues throughout the business to adopt the new brand and deliver on its promises. In addition to being a brand ambassador, leading internal communications, both strategy and execution, is a key part of this new role. Our goal is increased employee engagement and uniting people around clearly communicated goals.

+ Are you passionate about BRAND as a growth lever to drive business value?

+ Do you view marketing as a holistic, agile and data-driven function that drives value for customers, while achieving business goals?

+ Are you passionate about writing and storytelling that clarifies and inspires?

+ Do you enjoy creating high impact messaging that aligns with business goals?

+ Can you help different departments use people and cultural insights to create more relevant content?

+ Are you a self-starter who is equally comfortable creating strategy and executing on that strategy?

+ Do you have familiarity with MEDIA: paid, earned and owned, and know how these are deployed to drive growth?

+ Do you rely on clear metrics and data to track progress and are you committed to continuous improvement?

+ Are you a trailblazer who influences new ideas, and new ways of doing things?

The Senior Manager of Brand and Communications is responsible for developing and executing comprehensive communication strategies across all internal channels and GP1 social media, crafting and delivering messages to help maintain a positive and vibrant culture.

 

 

KEY RESPONSIBILITIES:

 BRAND MANAGEMENT

• Brand Execution

Executing brand strategies to achieve business goals. Strong influencing skills and the ability to galvanize people with different roles around a common goal.

• Brand Consistency:

Ensuring that all brand communications and activities are consistent with established brand guidelines and voice. 

• Performance Analysis:

Monitoring and analyzing the performance of brand initiatives, using data to identify areas for improvement and optimize strategies. 

• Cross-Functional Collaboration:

Working closely with various teams (marketing, store leaders: GM’s and Market Directors), to ensure alignment and effective execution of brand strategies. 

• Stakeholder Management:

Communicating brand strategies and performance to internal stakeholders, including senior marketing and store leaders, as well as other relevant teams. 

• Campaign Management:

Overseeing the development and execution of marketing campaigns across various channels (advertising, digital, social media, etc.).

 

COMMUNICATIONS

• Strategic Planning: Develop and implement a comprehensive communication strategy aligned with Group 1’s goals, including key messages, target audiences, and communication channels. Establish and drive a multi-channel communications strategy
• Content Creation: Write and edit internal communications, social media posts, and other communication materials. Collaborate with leadership to ensure consistent messaging across all platforms. Develop the Group 1 brand voice and maintain brand integrity across all platforms. Assist in the creation of digital, video, audio and print content
• Crisis Communication: Execute communication plans to manage reputational issues during emergencies. Group 1 also has external agency support for crisis communications
• Brand Management: Ensure consistent brand messaging across all communication channels, maintaining brand identity and integrity
• Internal Communications: Develop and manage internal communication strategies to keep employees informed about company updates, initiatives, and policies