Digital Marketing Strategist

Who we areBixal is a mission-driven, woman-owned small business determined to improve people's lives through human-centered strategies and transformative technologies, with a firm belief that everyone has the right to an effective government.   We deliver on this belief by partnering with leading Federal agencies to design, develop, and deliver powerful customer experiences through holistic digital product solutions and strategic communications initiatives––bringing a high standard and unique creative energy to our clients––and our wonderfully diverse culture is what makes it all possible.   Bixal unites different people with different perspectives from all over the world! We provide our team with an open and empowered environment where collaboration thrives and solutions flourish. 
LocationThis role can work remotely from anywhere in the USA. You must be legally authorized to work in the US.  Bixal does not provide visa sponsorship.  
What will you do?The Digital Marketing Strategist is a key member of the corporate marketing and engagement team that communicates and connects with strategic audiences to grow Bixal’s brand awareness and authority in the U.S. Federal and international development market. The Specialist will be responsible for the day-to-day management of the company’s social media properties and websites and work directly with the Senior Director of Marketing and Engagement to plan and execute integrated digital marketing campaigns to achieve business goals.
Part of a team that includes the Sr. Director, Content Manager, Internal Communications Specialist and Brand Designer, this role combines strategic planning with hands-on content creation and day-to-day tactical execution to support integrated marketing that includes digital content, social media, multimedia, events, email and web assets.
You will need:Keen Strategy Skills: The ability to devise digital strategies to meet the unique needs and interests of different audiences: Experience across a variety of digital content channels (web and social media). Understanding of importance of metrics to quantify impact of strategy (awareness, engagement, referral traffic, etc.).
Curiosity and Quick Learning Skills: The interest and ability to quickly learn about new topics and technologies and discern which topics and messages are relevant to the Bixal brand and its audiences.
Diverse Communications Skills: Diverse communications interests and skills, ranging from a solid command of web and social media writing to an eye for detail, graphics and interest/experience in multimedia.

Responsibilities

• Build and execute digital marketing strategies to enhance Bixal’s visibility, ensure consistent messaging and branding, improve engagement and promote other campaign objectives in line with corporate marketing goals.
• Help manage a high volume of workflow (e.g., text, images, video, web updates, blogs, case studies) across multiple channels and stakeholders, assisting in the coordination process, working with the Content Manager and Brand Designer.
• Work with Content Manager to develop a web and social media content strategy, and corresponding editorial calendar, consistent with Bixal’s brand identity to achieve visibility and business growth goals.
• Help develop and manage Bixal’s thought leadership and influencer agenda, attending events and supporting content creation and engagement as needed.
• Keeping a pulse on org-wide initiatives and focus areas’ priorities to generate content calendar and new ideas.
• Monitor Bixal websites and media channels and respond to queries and performance reports in a timely manner, communicating with followers/stakeholders as appropriate.
• Use analytical tools (e.g., Google Analytics, Hootsuite, HubSpot) to monitor and assess performance and recommend adjustment for optimal results; prepare monthly reports.
• Research, monitor and report on digital marketing activity of company competitors.
• Support professional development efforts of staff on social media and use of digital content tools as needed.
• Ensure marketing programs are set up properly in various marketing tools, LinkedIn Campaign Manager, Hubspot, Mailchimp and others as available.
• Champion web, digital, communication standards and best practices across the organization.
• Set and monitor digital KPIs across website and social platforms.
• Other responsibilities as assigned.

Qualifications

• Bachelor’s degree in Communications, Journalism or a related field.
• 4+ years of digital marketing or social media and web experience, including planning and managing content in a corporate or agency setting.
• Superior written and verbal communications skills with a comprehensive understanding of integrated digital marketing strategy.
• Experience using various analytics softw