Sr. Manager, Marketing Operations

 Requisition ID:                       63280                         Title: Sr. Manager, Marketing Operations Division: Arthrex, Inc. (US01) Location: Naples

 

 

 

 

Main Objective:

To lead the design, implementation, and optimization of innovative, scalable marketing processes and systems that enhance operational efficiency, ensure data integrity, and support strategic marketing execution across the organization.

Essential Duties and Responsibilities:

Drive Process Improvement 

• Understand and oversee workflows and key processes that are utilized in the creation, review and approval, distribution and cataloging of marketing assets
• Meet regularly with key stakeholders in other departments and global regions to understand their specific needs and requests that leverage the Marketing Resource Management – Digital Asset Management (MRM-DAM) [CO1] system and other marketing tools
• Be a user who, if not out of the gate, strives to become functional expert in the MRM-DAM system and other project management tools
• Develop and maintain project management processes and tools
• Occasionally work with external consultants and vendors [CO2] [RW3] to identify and implement functionality that improves the efficiency of Marketing business processes

Standardizing Platform Utilization 

• Responsible for ensuring systems and workflows are in compliance with applicable Federal health care programs and FDA requirements, as well as Arthrex policies and procedures
• Implement and oversee streamlined workflows within the MRM-DAM program and MWM ecosystem to manage project timelines, approvals, and collaboration between creative teams, marketing managers, and other stakeholders
• Oversee integrations with various marketing technology platforms to streamline data flow and improve overall marketing operations performance
• Navigate conversations with the Marketing department, stakeholders, IT, and external vendors

Optimize Platform Ecosystem  

• Create and communicate business cases for continuous improvement of the MRM-DAM asset management experience and the MWM ecosystem
• Stay aligned with the functional roadmap of the MWM ecosystem, to ensure that resources are prioritized implementing new features and functionality that will bring the most value to the program stakeholders
• Drive prioritization of MWM platform needs of various groups, including the marketing department, and work closely with IT to jointly manage a cohesive program roadmap for MRM-DAM and related tools

Advance Platform Expertise

• Work closely with the IT department to provide clarification on functional and build requirements and manage the MRM-DAM backlog
• Advocate for data-based decision-making methodologies for requested enhancements and features
• Focus on operational performance measures and productivity
• May manage one or more direct reports
• In-office, Naples FL-based position; not remote
• Travel for training, meetings, and trade shows may be required up to 10%

Education and Experience:

• Bachelor’s degree required, preferably in Marketing
• Master’s degree preferred
• Experience with MRM-DAM / MWM systems is required
• Five or more years of experience as a direct manager or user of MRM-DAM / MWM software required
• Five or more years of project management experience required
• Two or more years of workflow optimization experience or Sigma certification required
• Experience managing or overseeing the management of large volumes of digital assets within a MRM-DAM system or MWM system is required
• Experience in medical devices, pharmaceutical, life sciences or other regulated industry preferred
• Experience collaborating with cross-functional teams and effectively coordinating activities to achieve desired results is required

Knowledge and Skill Requirements/Specialized Courses and/or Training: 

• Roadmap development and management
• Technical use case development
• Workflow design and task analysis
• Project management
• Backlog management & prioritization
• Vendor relationship management
• Excellent listening skills, including the ability to effectively identify and isolate customers co