Senior Director Marketing Member Experience 100% Remote

Who We Are: 

Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life. 

 

The Senior Director of Marketing will lead an integrated marketing and engagement function that drives business growth, patient activation, and sustained clinical engagement. This role unites B2B strategy (employer and payer growth) and B2B2C engagement (member communications and behavioral program design) under one strategic umbrella — aligning brand, demand, and outcomes. 

This leader will combine data-driven marketing strategy, brand stewardship, and operational rigor to execute at scale through both internal resources and external vendors. This role will also oversee internal communications and serve as a communications partner to executive leadership, uniting internal and external brand and communications strategy. 

 

What You’ll Do:  

Essential Functions: 

1. Strategic Leadership 

• Develop and execute overarching integrated B2B and B2B2C marketing strategy aligned with enterprise objectives and revenue targets. 

• Partner closely with Operations, Sales, Product, Clinical, and Account Management to ensure marketing initiatives drive measurable business impact. 

• Build and present performance dashboards, insights, and recommendations to executive leadership. 

• Lead market research and competitive analysis to inform positioning, messaging, and go-to-market plans. 

• Translate behavioral and clinical insights into engagement programs that increase activation and adherence. 

• Collaborate with executive team on internal and external communications 

• Develop playbooks around core marketing functions 

• Scale and develop marketing strategy and team as Vori continues to scale 

2. Brand Strategy & Design Management 

• Develop and maintain a comprehensive brand strategy and unified messaging framework for both internal, partner and member/patient audiences. 

• Ensure brand consistency across all touchpoints from website and thought leadership to member communications and clinical engagement. 

• Oversee visual identity, design systems, and collateral development (digital + print). 

• Lead website strategy, including conversion optimization, and content management. 

• Drive brand evolution and rebranding initiatives as needed, ensuring market relevance and differentiation. 

3. Growth Marketing & Demand Generation 

• Design and optimize multi-channel demand generation programs (digital advertising, content marketing, email, webinars, events). 

• Manage marketing attribution, funnel analytics, and ROI measurement systems.