Director, Consumer PR & External Communications

Director: Consumer PR and External Communications (Remote)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. 

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

We’re seeking a Director, Consumer PR and External Communications, to play a critical role in elevating brand awareness and increasing visibility in an increasingly dynamic and competitive financial landscape.

As part of the Brand and Corporate Communications teams, you will tell our story with clarity, humanity, and relevance to the financial conversations that matter most.

This role requires a creative, strategic, and enterprising communicator who understands the pulse of the media environment and anticipates how public narratives take shape. You’ll ensure we reach consumers where they are, strengthening our presence across established and emerging platforms. You’ll ensure we are cognizant of and connect with people’s inherent financial values, priorities, and concerns, linking our strategy, purpose, and expertise to the needs of the audiences we serve.

You’ll bring editorial excellence, sound judgement, and an agile, collaborative approach, to shape how the world understands who we are today – and where we’re headed.

Responsibilities:

• Develop and execute high-impact and strategic communications and media relations plans for consumer audiences to build and advance brand awareness, visibility, and credibility. Translate business priorities and complex financial topics and insights into compelling and approachable narratives that resonate with consumers, clients, partners, and the broader marketplace.
• Serve as media relations strategist and spokesperson, cultivating relationships with personal finance reporters, business/market journalists, economic correspondents, new media voices, and broadcast producers to drive high-impact coverage.
• Partner with and guide PR agencies, coordinating strategy, elevating execution, and ensuring agency output aligns with corporate priorities, brand standards, and measurable performance goals.
• Measure performance and drive continuous improvement, using analytics, media insights, and stakeholder feedback to optimize PR programs and enhance awareness, sentiment, and reputation.

Requirements:

• 8+ years of progressive PR and corporate communications experience, with a blend of in-house and agency roles; financial services, consumer finance, and/or wealth/asset management experience strongly preferred.
• Hands-on experience in media relations and message development; spokesperson experience strongly preferred.
• Compelling and persuasive written and verbal com