Sales Director: Hardware and Professional Channel

Be the Champion of Lasko’s Hardware and Professional Channels: Hardware, B2B, and White Space 

Lasko Products, an industry leader in home‑environment innovation for over a century, is seeking a results‑driven Sales Director: to accelerate growth across our Hardware and Professional business. Reporting directly to the Chief Customer Officer, you will shape the next era of Lasko’s commercial and B2B presence—driving bold growth, profitability and innovation across specialty distributors and contractors while strategically growing non-traditional retail white space. This defining opportunity empowers you to build a high‑performing specialty sales team, set a long‑term vision, and deliver measurable results that expand how professional customers discover and engage with Lasko. 

Why Lasko 

• Ambitious Growth: Join a leadership team committed to expanding our specialty capabilities and disrupting the category—you’ll have the resources, visibility and influence to scale transformation. 
• Strategic Impact: Define and execute a multi‑year vision that integrates specialty sales, channel development and product strategy with Lasko’s core business. 
• Autonomy & Influence: Operate as a key member of the Lasko team, partnering directly with the CCO, and cross‑functional heads across the company. 
• Culture of Innovation: Thrive in an entrepreneurial environment that values creativity, speed and continuous improvement. 

Position Overview 

As Lasko’s Hardware Channel and Professional Sales leader, you will serve as both strategist and operator—responsible for strategic growth, P&L performance and evolution of our specialty and commercial business. You will shape how we engage specialty distributors, B2B contractors and non-traditional retailers; optimize partnerships with rep groups; and execute with excellence across commercial air movement, building products and other specialized product lines. You will manage a team of National Account Managers (NAMs), rep groups, and play a pivotal role in aligning Lasko’s specialty strategy with our omnichannel and eCommerce leaders. 

What You’ll Do 

• Lead Our Channel Transformation: Develop and execute a bold strategy to penetrate retail and non-traditional retail markets, uncover whitespace opportunities and expand distribution. 
• Drive Growth Across Specialty Channels: Lead NAMs for commercial air movement(B‑Air/B2B) and building products (Air King, along with rep groups for specialty accounts; set aggressive growth targets and oversee pricing and assortment. 
• Build, Inspire and Lead a High‑Performing Team: Hire, develop and coach a world‑class team of NAMs and specialists; foster a culture of accountability, collaboration and results. 
• Create a Unified, Best‑in‑Class Customer Experience: Collaborate to ensure cohesive messaging, merchandising and digital assets across specialty distributors and contractors. 
• Set Strategic Direction: Develop a multi‑year plan for specialty sales, identifying growth levers and emerging opportunities; maintain constant awareness of industry shifts and evolving customer expectations. 
• Own the Specialty P&L: Balance top‑line growth with disciplined profitability; manage pricing, promotions and inventory decisions to deliver sustainable results. 
• Operational & Cross‑Functional Leadership: Partner with Sales Strategy and Sales Operations team to ensure forecasts and event grids are accurate; collaborate with Supply Chain and Finance on inventory planning, pricing and logistics; coordinate with Product Development on innovation pipelines. 
• Deepen Customer & Partner Relationships: Build senior relationships with specialty distributors, contractors and non-traditional retailers; develop the strategy and manage a team that represents Lasko at specialty trade shows and industry events. 
• Develop New Channel Strategies: Ensure disciplined pipeline and account management; suppo