Senior Social Media Manager

About Us:

The Mind Company is at the forefront of mental fitness and firmly believes that caring for your mind is just as important as caring for your body.

We have a portfolio of award-winning, science-backed apps built to bring mental fitness to every mind, every day. Through Elevate, Balance, and the upcoming Spark app, The Mind Company helps millions of people around the world improve key cognitive and mental wellness skills. Elevate, named Apple’s App of the Year, boosts real-world skills like reading, math, and memory through engaging brain training games and puzzles. Balance, selected as Google Play’s Best App, delivers personalized meditations and wellness tools to reduce stress, improve sleep, sharpen focus, and much more. And Spark, coming soon, makes learning and discovery feel effortless through delightful daily puzzles designed to expand your knowledge of the world.

The Mind Company is a fully remote company of voracious learners and passionate doers, driven by our vision to bring mental fitness to every mind, every day.

If our mission resonates with you, please consider applying!

The Role

We are seeking a highly creative and dynamic Senior Social Media Manager to lead and transform our presence on Instagram, TikTok, Facebook, and Reddit. This role blends strategic leadership and hands-on creative execution: you will serve as both a creative strategist (helping set the vision and quality bar for our social media presence) and a producer (able to generate excellent social media content that resonates).

Your mission is to grow vibrant communities, create viral content, and authentically represent our brand in ways that resonate with people of all ages who care about mental fitness — from those seeking an educational or professional edge to those looking to prevent cognitive decline.

You will establish and own the social media function end-to-end, reporting directly to the VP of Marketing and collaborating with a talented team. With significant autonomy, you’ll shape strategy, act as a creative quality check across channels, and rapidly create and iterate engaging content across channels.

If you’re excited about spotting trends early, creating culture-shaping content, engaging authentically in online communities, and representing a brand that helps people achieve their mental fitness goals, we’d love to hear from you.

This is a fully remote position anywhere in North America, with a preference for candidates based in or around NYC, Boston, or Los Angeles.

How You'll Make an Impact

• Creative Direction & Strategy

  • Serve as a key creative voice, ensuring excellent taste and consistency across social, ads, websites, and blogs.

  • Rapidly generate fresh ideas and content concepts that reflect our product value propositions.

  • Maintain a high bar for creative execution while pushing boundaries and experimenting with new formats, including AI.

• Content Creation & Production

  • Independently create excellent social content (written, visual, video, memes, etc.) across multiple formats and platforms.

  • Rapidly spot and capitalize on emerging social media trends with content that has the potential to go viral.

  • Manage a social media calendar while remaining agile to real-time opportunities.

  • Confidently craft messages and creative that resonate with a diverse, global audience.

• Community Engagement

  • Launch and grow authentic presences on Instagram, TikTok, Facebook, and Reddit.

  • Enter and participate credibly in online communities (e.g., Reddit), engaging in conversations, AMAs, and thought leadership.

  • Foster authentic two-way engagement on social channels.

• Analytics & Optimization

  • Use data to inform decisions and refine strategies, demonstrating a consistent pattern of data-driven growth.

  • Integrate AI tools into your workflow to accelerate creativity and efficiency.

What We're Looking For:

• An impressive portfolio showcasing social growth and viral content, especially on Instagram, TikTok, and Facebook.

• Excellent taste and strong writing ability: a storyteller who can adapt across mediums and raise the bar for all outward-facing content.

• Ability to independently create engaging content — from ideation to execution — with credibility in areas like cognitive health, mindfulness, and education.

• Prior success in spotting and capitalizing on trends quickly.

• Comfort in using analytics to opt