Creative Director, Performance Creative

Company Description

Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise.

Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands.

Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in dentsu international's global creative network. This integrated model also allows our talent to learn about and explore the range of career possibilities within Dentsu Creative.

Job Description

We're looking for a Creative Director, Art Director to join our latest AOR win, a global tech and leading software company for creative professionals. You will create digital creative for performance marketing. You will concept and execute hands-on create, lead teams and inspire them to excel beyond the brief. The work will span from conceptual development through execution of performance creative deliverables, including engaging paid social media, OLV, banners, email campaigns and display ads that have measurable impact. The account is a tech-focused account so experience with tech or products with feature rollouts is requested. You will report to the Group Creative Director, Performance Creative.

• You'll concept and execute creative, relate to messaging strategies, enhance the quality of the work, and meet client goals while achieving the our financial objectives.
• You'll do hands-on creative work and also be a go-to client-facing voice, nurture client relationships, present and sell creative concepts, and be a liaison between client and creative teams.
• You'll oversee that creative choices relate to messaging strategies, elevate the quality of the work, and meet client and agency's objectives.
• You'll mentor direct reports and create a supportive culture.
• You'll demonstrate an understanding of unique audiences and creating content that is relevant to each.
• You'll seek out new messaging innovations and technologies to cultivate new concepts and promote new ideas.
• You'll understand performance creative platforms, metrics and goals

Qualifications

• Digital portfolio highlighting performance marketing campaigns and executions
• 8 years minimum experience ideating and implementing performance creative concepts
• Bachelors in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required
• Only candidates in the New York City area will be considered as some in-office time is expected.
• Strategic and creative skills (written, visual, and conceptual)
• Experience ideating for clients in the tech industry
• Experience with Performance Creative deliverables and metrics
• Experience with Agile processes
• Strategic and creative skills (written, visual, and conceptual)
• Experience using a variety of technology platforms and media channels
• Experience managing multiple teams

Additional Information

The anticipated base salary range for this position is $136,000 - $219,650. Salary is based on a variety of factors, including relevant experience, knowledge and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visitwww.dentsubenefitsplus.com. #LI-RB1 #LI-Hybrid

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

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