Senior Associate, Interactive Marketing

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

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At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

 

Location

NHQ

Purpose

• Direct report to Sr. Manager, Interactive Marketing, in supporting the Hyundai consumer-facing website (Hyundaiusa.com) initiatives and working cross functionally with business partners to achieve brand vision & objectives.

Major Responsibilities

• Assist in the day-to-day operations of HyundaiUSA.com and campaign microsites including general maintenance and reporting in a dynamic and fast-paced environment.
• Perform continued H.com checks for bugs and minor maintenance ticket items, as well as suggest areas for enhancement.
• Support website content development and CG asset generation projects from inception to implementation; oversee the production process and collaboration with core teams.
• Assist in website updates; proactively ensure all aspects of the website are current, accurate, and continuously updated.
• Integrate and optimize mobile, tablet, desktop sites and mobile apps into Hyundai’s marketing ecosystem.
• Define business requirements and scope for projects by clearly communicating HMA business expectations, feedback and approvals to involved parties.
• Serve as central point of contact for project information and stakeholder needs.
• Design and execute rigorous testing procedures to ensure high quality production deliverables.
• Construct and administer detailed project plans and communicate comprehensive success metrics.
• Be proactive about solving problems and be ready to take on additional initiatives and responsibilities as they emerge.
• Conduct weekly business QA checks of HeyHyundai to understand recurring issues and monitor status of tickets with IUS/Perficient.

Major Responsibilities (continued)

• Assist with H.com updates/requests from other HMA Business Units.
• Work with T3/Hyundai Drive stakeholders to increase dealer and sales personnel awareness and participation in the test drive program.
• Manage privacy portal and requests from the Privacy team.
• Submit vendor invoices, PRs, and change requests as needed for approval in SAP.
• Assist with UATs for H.com updates and functionalities such as HeyHyundai and managed chat.
• Manage various analytics reporting including HeyHyundai, managed chat, BlueLink, and Drive.
• Understand IUS/HMA processes to ensure timely creation, review, and deployment of various tickets and projects.
• Work closely with SBS team members on various projects to ensure tasks and projects are completed in a timely manner.
• Establish clear communication with HAEA on priorities for open and upcoming tickets and projects.
• Work with HCUV team as their main H.com point of contact for projects and other used vehicle updates
• Work with other marketing team on H.com updates and other miscellaneous projects (i.e. working with lead management team on Black Book update).

Authority

• Review and approve MYU (model year update) and Website update creative comps and copy deck.
• Conduct UAT/QA testing and approve production deployment.

Education

~ Bachelor’s degree required.

Related Experience

• At least 4-5 years of experience.
• At least two years of direct experience in planning or business operations in automotive or other consumer facing industry with a detailed understanding of the marketing function and website.
• Knowledge of digital marketing and consumer-facing website.

Skills/Knowledge

• Ability to efficiently manage and prioritize multiple projects.
• Strong written and verbal communication and organizational skills.
• Ability to work on multiple projects and set priorities.
• Go-getter and proactive attitude.
• Relationship building internally and externally.
• Ability to assess operational and strategic strengths and make recommendations to leverage or augment strengths and weaknesses.
• Proficiency in Microsoft Office Suite.

Certification

• N/A.

Physical Requirements

Normal office duties

Work Model

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