Director, Digital Marketing

Job Posting Title:

Director, Digital Marketing

Req ID:

10136251

Job Description:

Director, Digital Marketing 

 

A dedicated, dynamic and seasoned director of digital marketing is needed for the Disney Entertainment marketing team to oversee all aspects of the Marvel Brand, the Marvel theatrical film and Disney+ film and series global campaigns, and additional brand and title work. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning/evening/weekends), light travel and on field level work at events, including premieres, conventions, screenings, set visits, junkets and content days.  
 

 

Responsibilities:  

• Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.  

• Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand  

• Ensure allocation targets are being met across all necessary internal partners 

• Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.   

• Host constructive creative discussions with xLOBs to improve social performance.  

• Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles  

• Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners 

• Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis  

• Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases 

• Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams 

• Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs. 

• Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production. 

• Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets 

• Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively 

• Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space 

• Coordinate site launches and/or traffic-driving events with internal/external partners 

• Oversee relationship and campaign development with internal global markets and stak