HCP/Customer Strategy Lead

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Position Summary

HCP Strategy Lead is a core member of the brand team, responsible for scientific, non-promotional and educational interactions with healthcare practitioners and supporting tactic execution to achieve brand objectives.

HCP Strategy Lead owns the end-to-end HCP customer journey and strategy that ladders into overarching brand strategy. This individual maintains a deep understanding of HCP customer needs and leverages insights and analytics to build strategic initiative for the development of the Disease Strategy. HCP Strategy Lead collaborates closely with cross-functional leaders (Medical, Commercial, Access, WCE) to ensure strong strategic planning and execution.

Key Responsibilities

Strategy Development

• Builds and delivers the TA strategy and plan that drives success

• Owns the end-to-end HCP customer journey and it’s a key partner for the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options.

• Interacts with HCP for defined activities in alignment to strategic needs.

• Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy

• Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimizing channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders

• Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement

• Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns

• Defines KPIs of success for the HCP customer segment​ activities and for the Omnichannel interactions.

Execution Excellence

• Secure reporting of focused and On label HCP interactions in line with Brand Lead

• Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives

• ​Plans and delivers content across personal and non-personal channels in alignment with brand goals,

• Works with analytics and market research teams to define and implement performance metrics

• Setting up strategies and execute key projects in the TA to secure Scientific Leadership

• Champions modular content production and omnichannel deployment in collaboration with Omnichannel COE, BI&A, and agencies, focusing on nonpromotional initiatives

Required Qualifications & Experience

• Strong scientific experience with a track record of leading and executing HCP-focused strategies

• Experience in Cardiovascular preferred

• Ability to work in Matrix and have managed one or more direct reports

• Knowledge of HCP customer journeys, preferences, and needs​ within Cardiovascular

• Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies​

• Familiarity with omnichannel strategy and modular content production

• Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales)​

• Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process)   

• Demonstrated leadership experience an